Sales and Marketing
Lots of Activity, But No Results!
Everyone I encounter is very busy. Virtually everyone I meet works long hours. Their schedules are filled with meetings, calls, all sorts of things. Many people seem to wear their “busyness” as a badge of honor.
Show Me a Sign—One That REALLY Sells the Idea!
I recently saw a photo of a sign that—macabre as it was—no doubt brought some laughs. I immediately went into sales and marketing mode and thought of how perfect a message it was, including all the basic elements.
Drive More Traffic Through Website Personality
To get the attention of web users, try giving your website a personal touch. Doing so helps you better draw in the specific audience you are trying to target.
Getting Tangled Up in Link Networks is a Bad Idea
Many webmasters (and not a few SEOs) are unsure exactly what a link network is. That hazy understanding can lead innocent site owners to pay money to unscrupulous types for a service that will bite them in the behind.
How to Combine Marketing Channels for Better Consumer Engagement
If you’re focusing too much on one area, you may not be reaching your entire target audience or delivering the right message at the right time and place. Using multiple channels is the best strategy for boosting traffic and increasing sales.
The 3 Stages of Leaflet Distribution
Every small business owner wants to get to the end goal of distribution, leading to an increase in sales and leads. The following infographic dives deep into the graphic side with small but important pointers that non-savvy users may have overlooked, along with understanding the print process and what is right for your needs as a business owner or consumer.
5 Mobile Marketing Tips You Need to Know
If you are just getting started in mobile marketing or have been involved with it for sometime, you already know that developing a great strategy is just as, if not more important, than implementing an online marketing strategy for desktop users.
How to Find Opportunity in a Paid Search Strategy
While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.
Celebrate Sales with a Text Message
Competition is important to every business, but just as important as competition is collaboration. You can see this in the dramatic growth of social networking and cloud computing over the last decade.
Insight: The Convergence of Strategies
Insight has become the buzzword for engaging today’s buyers. We are supposed to teach our customers—helping them identify new opportunities, areas to improve, problems they may not realize they have.
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