Sales and Marketing
A Literal Success Truth That Never Fails
Former Campbell Soup CEO, current Avon Chairman and leadership authority, Doug Conant recently tweeted this famously profound quote from the classic Think and Grow Rich by Napoleon Hill:
3 Facebook Alternatives for Online Marketers
With over 1.3 million active monthly users, it’s safe to say that Facebook is the king of social media, and as such, has become a vital tool in the online marketer’s arsenal. Social media channels are great for helping brands expand their reach, connect with fans, and generate traffic to their websites.
4 Ways to Provide Value Rather Than Sell
If you’re anything like me, you hate the idea of being a salesperson. But I have come to grips with the fact that not only am I a salesperson, but I am also pretty good at it. These are a few tips that have helped me embrace selling.
Using Digital Influence to Enhance the In-Store Experience
From the perspective of the digital consumer, the lines between online and offline have blurred; given this, most are looking for integrated shopping experiences, and retailers better take note and do something about it.
5 Types of Visual Content That Connect
It’s true that a picture is worth a thousand words, but when you’re marketing online, it’s also true that your pictures are competing with thousands of others.
The Not-So-New Principles of Sales
The discussions that swirl around the profession about new methods, tools, and techniques are exciting. They have the ability to help us improve and improve what we can achieve with customers.
The State of Small Business Content Marketing in 2014
Small businesses are blogging, using social media and email marketing, but everything they say and do is based on gut feeling. They’re also working by themselves instead of leveraging the help of their co-marketing partners. That’s no way to effectively market a business!
How to Use Gifts to Win Business and Snag Referrals
Gifts can be powerful. They can brighten someone’s day, communicate friendship, and keep romantic relationships fresh and exciting. When applied to the business world, giving gifts to prospects or clients can turn leads into clients and relationships into referrals.
Utilizing the Power of Google+: Google’s Favorite Social Network
Google+ has experienced slow but steady growth ever since it was founded. Even though the social network does not have user figures that are on par with Facebook and Twitter, that doesn’t mean that brands can’t get a lot out of Google+ when it comes to their marketing strategy.
Everything You Need to Know About Mobile Ads [Infographic]
On average it costs $2.85 to reach 1,000 iPhone users with a mobile ad. Compare that to a national newspaper, which can cost as much as $100 for 1,000 viewers. Obviously, mobile ads are a very effective way to spend your advertising dollars, but how do you start?
Top Articles in This Category
Stay up to date with
