If you are just getting started in mobile marketing or have been involved with it for sometime, you already know that developing a great strategy is just as, if not more important, than implementing an online marketing strategy for desktop users. Here are five tips to help you get the most from your mobile marketing campaign.
Optimize for Location Keywords
Location keywords are helpful for local businesses that utilize mobile marketing. By optimizing your site for location keywords, you can take advantage of the benefits of organic search. Mobile users are more likely to make location based searches which means that your business should appear at the top of the results for location based keywords.
Claim Your Business’s Listings
This is especially important for local businesses and will help your business be found more quickly by mobile users. In addition, you also guarantee that your business won’t lose out on traffic due to erroneous information that was already collected by these business directory sites.
Track Online Reviews
By keeping track of your business’s listing on online review sites, you will be able to better manage your reputation. Many mobile customers search for businesses via online review sites especially when it comes to local businesses.
Use Responsive Design
Using responsive design should really be the first step when it comes to your mobile marketing strategy. Responsive design ensures that your users will have a great user experience regardless of the type of device that they are using. In addition, having a responsive website can also help your Google rankings because of the fact that Google ranks sites higher that are easy to navigate.
Create Mobile Versions That Are Easy to Use
If you opt for responsive design for your website, it’s a good idea to make sure that the mobile version of the site is easy to use. A person that is accessing your website from a smartphone may find it very difficult to access a full version of your site. Therefore, you may want to consider creating a simpler version of the site for mobile users. This is especially important if your site is an ecommerce site and you want your visitors to be able to make purchases quickly.
Mobile marketing will likely grow to become one of the most important areas of online marketing. Therefore, you should make sure that you keep the same principles of high quality online marketing in mind as you craft your mobile strategy to ensure that there won’t be problems with Google later on.
This article was originally published by The Mail
Published: June 23, 2014
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