Sales and Marketing
5 Ways to Keep Your Content Marketing Strategy Healthy
When you stop and think about it, all great content marketing strategies are very similar to healthy lifestyles. A lot goes in to living healthy. You have to eat right, exercise often, get a lot of sleep, minimize stress, and make good life choices.
Direct Sellers Don’t Sell “Stuff”!
Direct sales consultants do not sell stuff. You sell products, services, and value! As a direct seller, you should have more respect for your company and product than to call it STUFF!
Coaching the Sales Process: Deal Reviews
Many sales managers really don’t know how to reinforce the sales process in their coaching and development of their sales teams. I’ve gotten a lot of questions on this topic from sales managers, and I suspect there are a lot more that are embarrassed to ask about this.
Digital Coupon Marketing [Infographic]
Think that coupon marketing is just for the bigger domineering brands? Think again. Digital coupons are an easy and effective way of attracting new customers and rewarding existing customers. 92% of consumers used a coupon in 2013.
5 Tips for an Effective Email Campaign
Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Believe it or not, there are more efficient ways to execute email marketing campaigns.
Go Mobile or Go Home: 3 Reasons You Need a Mobile Marketing Strategy
There’s no arguing that modern marketing trends are always evolving, and with more mobile phone users than ever before, having a mobile marketing strategy is vital to the success of any business.
How to Be a Good Agency Client
For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well.
5 Ways to Successfully Build Your Network
Networking is the lifestream of any business. It increases your number of contacts, generates leads, and connects you with people who can help grow your business. There are many networking strategies you can initiate to build a strong, relevant network.
Don’t Succumb to the Tartle
“Tartles” are common challenges in face-to-face (F2F) networking, and one that causes not a small amount of angst amongst those who want to become successful in building successful relationships.
Isn’t Content Marketing Getting Overcrowded?
To succeed at marketing, in my opinion, one should develop a multichannel marketing plan that fits with target audiences. And, if that includes a mix of traditional and digital channels for your content, go for it!
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