Sales and Marketing
3 Reasons Your Email Marketing is Failing
Email marketing has been a popular practice for many years and continues to be one of the most effective marketing techniques around. However, despite its unparalleled potential, many marketers often complain that their email marketing messages go unnoticed or unread.
Do Consumers Even Want Content Marketing from Brands?
Two contrasting content marketing studies have been published in the last few months: one by WP Engine/Taylor Nelson Sofres and the other by inPowered/Nielsen.
Do Google+ Social Annotations Improve My PPC Performance?
We all know that Google’s been pushing their social platform (if you can call it that), Google+, in recent years. Every marketing and branding agency will have their own opinion on the importance of having a presence on Google+, but I’m here to show you some stats on how it actually affects your AdWords performance.
5 Ways to Keep Your Content Marketing Strategy Healthy
When you stop and think about it, all great content marketing strategies are very similar to healthy lifestyles. A lot goes in to living healthy. You have to eat right, exercise often, get a lot of sleep, minimize stress, and make good life choices.
Direct Sellers Don’t Sell “Stuff”!
Direct sales consultants do not sell stuff. You sell products, services, and value! As a direct seller, you should have more respect for your company and product than to call it STUFF!
Coaching the Sales Process: Deal Reviews
Many sales managers really don’t know how to reinforce the sales process in their coaching and development of their sales teams. I’ve gotten a lot of questions on this topic from sales managers, and I suspect there are a lot more that are embarrassed to ask about this.
5 Tips for an Effective Email Campaign
Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Believe it or not, there are more efficient ways to execute email marketing campaigns.
Digital Coupon Marketing [Infographic]
Think that coupon marketing is just for the bigger domineering brands? Think again. Digital coupons are an easy and effective way of attracting new customers and rewarding existing customers. 92% of consumers used a coupon in 2013.
Go Mobile or Go Home: 3 Reasons You Need a Mobile Marketing Strategy
There’s no arguing that modern marketing trends are always evolving, and with more mobile phone users than ever before, having a mobile marketing strategy is vital to the success of any business.
How to Be a Good Agency Client
For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well.
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