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Direct Sellers Don’t Sell “Stuff”!

By: Deb Bixler


Direct sales consultants do not sell stuff. You sell products, services, and value! As a direct seller, you should have more respect for your company and product than to call it STUFF!

What is Stuff?
The dictionary defines stuff as a noun:
  1. The material out of which something is made or formed; substance.
  2. The essential substance or elements; essence…
  3. Informally:
    a. Unspecified material: Put that stuff over there.
    b. Household or personal articles considered as a group.
    c. Worthless objects.
    d. Slang-specific talk or actions: Don’t give me that stuff about being tired.

There is more, but that is the most relevant.
You Don’t Sell Stuff!
At a recent training event, I worked with a leader who continually used the word “stuff” when referring to the product line.
You do not sell stuff! You sell:
  • Quality Kitchen Tools
  • Natural Cleaning Solutions
  • Family Friendly Candles
  • Easy to Use Spice Blends
  • Makeup for All Ages
  • Books That Cultivate Readers

The next time you hear yourself using the word “stuff” when referring to your products, correct yourself and tell it like it is. Whether you are talking with your team or with your customers, call the products what they are!
Not: When you sell more stuff…
Yes: When you sell more candles…
Not: The more your sales are, the more free stuff you get…
Yes: The more your party sales are, the more quality kitchen tools I can give you for free!
When you have more respect for your product line, so will your family, friends, party guests, customers, and team!
This article was originally published by Party Plan Training Center
Published: July 17, 2014

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Deb Bixler

Direct sales party plan educator, Deb Bixler, host of the Cash Flow Show - Direct Sales Radio is the leading authority for home party plan business training. Recognized worldwide, Deb provides corporate consultancy, party plan coaching, online and live training events as well as social media management for the home business consultant.

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