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3 Reasons Your Email Marketing is Failing

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Email marketing has been a popular practice for many years and continues to be one of the most effective marketing techniques around. However, despite its unparalleled potential, many marketers often complain that their email marketing messages go unnoticed or unread. Here are the three most common reasons why email marketing campaigns fail and how you can avoid them:

 
Don’t Appear Spammy
 
One of the main reasons that people avoid advertising emails is because of their spammy appearance. Even if your email looks just slightly spammy, there are greater chances that your audience will ignore it completely and delete it without even opening it. If you don’t want to look spammy avoid these common mistakes:
 
  • Too many Exclamation marks!!!!!!!!!
  • Coding Sloppy HTML
  • USING ALL CAPITAL LETTERS
  • Coloring Fonts like Bright Green and Red
  • Phrases like: Click here!
 
You can also avoid spam filters by avoiding these topics:
 
  • Money back guarantee
  • Lots of money or heritage
  • Urgent matter
  • Any Breakthrough
 
You’re Not Personalizing Your Emails
 
If you want your audience to read your emails, then you should try to give them a personalized feeling. Try using these tips to help make your messages more personalized:
 
  • Send emails on behalf of your company’s CEO or head and not with the name of the company.
  • Always use recipient’s real names in emails instead of “dear sir” or “respected sir.” Example: Dear Tom (you can have their names from subscription forms).
  • Personalize your email content by adding some frank words and give your audience a friendly feel.
  • Make your content easy to read and understand.
 
Forget To Clean Your Email List
 
One important thing that’s avoided by a number of email marketers is cleaning their email list regularly. You need to clean your list immediately if you’re experiencing huge bounce backs from your campaigns. It’s essential to rid your list of unused email accounts or other faulty email addresses because your messages to them will bounce back and ultimately hurt your sender score, leading you to wind up in users’ spam folders. So, take the time to delete unused or irrelevant email addresses from your list as soon as possible to help you save your time, money, and reputation.
 
This article was originally published by The Mail
Published: July 21, 2014
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Murray Newlands

Murray founded The Mail in 2013, an angel-funded start up publication covering performance marketing and mobile marketing. Murray is also editor of www.moneymakerdiscussion.com and is best known for his video reporting. Murray is an advisor to a number of Bay Area startups. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011, being recognized by the US government as an alien of extraordinary ability.

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