Sales and Marketing
How Branding and Sales Promotion Are Not Interchangeable
If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town, your product, experience, or organization, etc., is your brand.
Fish in the Giant Ocean, Not in a Shallow Creek
There are big fish and small fish, potential customers, all swimming in the sea that is your potential marketplace. You, the lonely fisherman, have to weave a net to catch your fish.
Why Your Brand Should Invest in Mobile Video Advertising
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular.
“Fix the Sales Problem!”
Revenue growth and revenue generation is dependent on the company’s ability to identify and target new markets for existing solutions, developing new solutions for existing customers.
So You Gained Thousands of Social Media Followers: So What?
I just finished reading an Entrepreneur post by Ann Tran entitled, “How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime.” Yeah, and…?
3 Ways to Optimize Your CTAs for Better Conversions
To generate leads conversions with blogging, publishing posts is only half the battle. The other half is further engaging your readers with great calls-to-action placed throughout your blog.
The Immense Importance of Follow-Up
“People buy when they’re ready to buy, not when the salesperson is ready to sell. It’s all timing. We can either be there when they’re ready to buy or leave it to chance.”
Is Social Advertising Subverting Social Media Marketing?
While seen by many as the inevitable advancement of ad tech into fertile new territory, the trend of brands investing in social advertising is a growing cause for concern among many practitioners of and believers in “organic” or “traditional” social media marketing.
Keyword Research Mantras for the Beginner
Understand where the page you are optimizing falls within the conversion funnel. Top of the funnel keywords may center around brand awareness, general information about the product / service, etc.
4 Ways to Better Market Your Brand to Millennial Consumers
With the Millennial generation representing 25 percent of the population and more than $200 billion in annual buying power in the U.S., companies from every industry are vying for this generation’s attention.
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