Brian Roberts

Brian Roberts is the CEO of Croix Connect, where he provides “CEO Whisperer” services, acting in the role of Trusted Advisor combining consulting, coaching, and connections to help them grow their businesses. In addition to individual executive clients, Brian also leads several Vistage executive peer groups in the Washington D.C. and Baltimore, MD markets, helping over 45 executive members grow their businesses. If you’re ready to take your business to the next level, you can reach Brian at


Don’t Stop Believing: What to Do When Your Business Encounters a Setback

As much as we don’t like to admit it, setbacks are unavoidable in business. But what really makes the difference is not whether we encounter failures—because we all do—it’s how we respond to them. The…


Incumbency is Not a Strategy

When you first onboard a new customer, you immediately enter the honeymoon period. You’re thrilled to be working with them, and they’re thrilled to have your products or services.