Sales and Marketing
Forget Link Building: Time to Embrace the Google Knowledge Vault
SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their…
3 Lead Generation Strategies That Work
More than 169.1 million people in the United States will buy goods and services online this year, according to Statista, and that number is projected to rise to 185.5 million in 2018. Clearly, the Internet…
The Evolution of Mobile Advertising
Smartphones haven’t been around forever, even though most of us can’t remember a time we didn’t have one. The same is true for mobile advertising. While mobile advertising and smartphones have been around less than…
6 Tips to Get the Most Out of Your Next Client Meeting
Meeting a new client can be very intimidating. It’s easy to get caught up with everything you want to accomplish or even go off track. It’s kind of like a job interview—you want to show…
How to Get Your Content Published on Influential Websites
Guest publication: it’s the proverbial “Holy Grail” of content marketing. By getting published on influential sites, you raise brand awareness and position yourself as a leading industry expert. Guest publications can, however, be a double-edged…
Does Your Online Community Care?
Does your online community care? One of these three thoughts instantly crossed your mind. It was either: I don’t have an online community Of course, they love me No, they don’t and I forgot the…
10 Marketing Psychological Studies for the DIY Entrepreneur
Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time,…
10 Top Digital Marketing Automation Tools That Could Transform Your Business
It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You needed a tool to do that simple task. Then I…
Are You Minding Your Packaging?
The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters, too. Yes, it probably costs more. And yes, it means you have to keep…
10 Qualities I’d Look for in a Business Partner
Here are 10 qualities I’d look for in a future business partner: Integrity. The whole truth, not just the good news. Actually I want to know the bad news instantly; and the good news can…
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