Sales and Marketing
What Would Don Draper Do?
As the final season of the seminal series Mad Men came to a close, we can’t help but reflect back on the fascinating characters, intriguing plot lines, and of course, our love-hate relationship with the show’s iconic anti-hero.
Why Your Blog is the Foundation of Your Online Marketing
There are three primary reasons why a blog on your website should be at the helm of your online marketing strategy:
How Much Are Your Customer Relationships Worth?
There’s always a lot of argument about the way companies value their customer relationships as a percent of the value of the company. The value of customer relationships falls into the category of an intangible asset when looking at the balance sheet of a Corporation.
Who Shouldn’t You Serve?
Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers.
Proven Strategies for Boosting Sales with Powerful Customer Testimonies
Testimonials on your homepage and landing pages are perhaps the most magical elixir you have to turn prospects into customers. Keep a long list of good comments and consistently add to it.
Can Local Small Businesses Benefit from Mobile Optimization?
Mobile optimization has become a hotly talked-about subject since Google announced its latest “Mobile-Friendly” algorithm change earlier this year. Essentially, sites that are mobile responsive will now rank higher than sites that aren’t.
How Well Do You Know Your Customer?
My friend Tim Ohai has a brilliant bet he makes with sales people. He puts a $100 bill on the table, saying, “If you can talk about your customer, their problems, opportunities, and challenges for 20 minutes, without ever mentioning your products, the $100 is yours.”
10 Reasons to Attend a Conference
I frequently hear distributors say that they can not justify the cost of attending national conference. There are LOTS of reasons to attend a conference both regionally or nationally
How Not to Lose Traffic for a Seasonal Category or Page
If you have an eCommerce site with seasonal products or sales that are only up for a short time, you’ve likely run into the issue of what to do with those pages when they are empty.
The Native Advertising Arms Race is Underway
The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize.
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