Sales and Marketing
What Your Backlinks Say About You
What is the purpose of backlinks, and why should you use them in your content? Generally, backlinks can serve the following purposes: Increase the number of visitors to a site. Improve search rankings. Credit references…
The Selfless Approach to SEO
It has been truly remarkable to watch Googlebot evolve to become perhaps the most empathetic non-human in the world. Google has really walked the walk in terms of understanding what users want and giving it…
Marketers: Are You Ready for In-App SEO?
Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO…
Elements of an Effective Coach
The journey to building a successful and thriving business is difficult. Business coaching is perceived as a roadmap for success and a benefit. It’s an opportunity for you to grow and achieve optimal performance through…
Dude Where’s My ROI?
So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display,…
Analyze Your Product Line
Product analysis is key to maximizing your party plan sales and part of the Cash Flow Show training program. Between talking about party bookings, getting the scoop out about your business opp, and of course showing the…
A Practical Guide to B2B Marketing with Attitude
With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her…
Branding Across New Digital Environments
It’s no secret that the small business world hosts a constant competition for adaptability. One of the main concerns in this arena is the ability to market and position a brand efficiently. In an effort…
Measuring Outcomes Not Activities
We’re proud of the marketing and sales metrics we have in place. I sit in meeting after meeting with people going through endless charts showing their performance across any number of metrics. Too often, however,…
Pinpoint Your Sweet Spot Customers
We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers—finding those sweet spot customers and turn them into your best marketing tool. Rather…
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