Sales and Marketing
Reasons to Use Bing Ads Instead of Google AdWords
Are you looking for an alternative to Google Adwords? Looking to get more out of your PPC budget? Today we’re looking at how Bing can be a worthwhile opportunity for your business and the reasons…
Critical Selling Skills That Distinguish Top Performers
Last week, Tim Ohai and I were talking about the future of selling. We got onto a discussion of the critical skills needed for high performers. I’ve continued to think about this over the past few…
New Website? Here’s a Quick SEO Checklist
Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it…
No One Wants to Be Sold
Here’s a truth we seem to want to ignore—no one wants to be sold. Ever. Think about some of your favorite stores. Beyond the merchandise they have, what do you love about going there? Odds are…
7 Big Myths of Content Marketing
Myths are woven into our DNA. We have heard about the Loch Ness Monster, the Yeti, dragons and other man made creations and legends that live more within the imagination than reality. But without those…
5 Easy Steps to Customer-Centric Marketing
With each passing year, the number of brands competing to seize the consumers’ attention is growing. And the task has never been harder. As the notion of individuality assumes a more pivotal role, one-size-fits-all marketing…
Don’t Focus on Sales Velocity, Focus on Buying Velocity
We spend a lot of time seeking to increase pipeline velocity, compressing sales cycles, and focusing on sales velocity. We are constantly driven to move faster. Sometimes in moving faster, we pass our customer and…
Creating Posts on Social Media: The Ultimate Guide
When it comes to creating posts on social media, there is no one size fits all solution. Every social network is different, comes with a different set of rules & a different set of expectations….
What Stops Customers from Buying?
No sale is really complete until the product is worn out, and the customer is satisfied. ~L.L. Bean The key to running any business is having customers who want to buy your goods. Convincing a…
How to Supercharge Your Headlines Using These 4 Tips: Part 2
In the first post in this series we looked at how to “supercharge” your headlines. What this really means is being able to take an average headline and tweak it a little so it has…
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