With an increasing number of online audiences focused on social media networks, a blogger can only wonder what is to become of his website traffic. First we had “social networking” applications such as Facebook and Twitter, now we have all kinds of photo/video editing and sharing applications such as Instagram and Snapchat—diverting large masses of online users and sidetracking them from the customary blog post reading or “web surfing” experience.
For now, let’s focus our attention on Snapchat. Snapchat has, indisputably, gained immense popularity in the digital world and its prominence seems to be continuously rising. According to recent statistics (2015), Snapchat has 100 million daily users and around 8,796 photos are shared per second. How about using these statistics to our benefit rather than dismissing it as disservice to our website traffic?
Here are 4 ways you can use Snapchat to grow your blog traffic.
Promote Your Blog
A handful of top-notch businesses have been using this social tool for marketing purposes. To be honest, I don’t think it’s such a bad idea to try to be where your customers are. After all, marketing has a lot to do with that, doesn’t it? Among the most famous examples include McDonalds, Taco Bell, and 16 Handles. Strategic brand managers have been using the application to promote their brands using the self-destruct feature to their advantage—for sneak peeks, special offers, contests, and other time- limited promotions.
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How can you apply this to your blog post? How about creating a video that shows off your latest posts with eye-catching images or interesting products to buy? This is similar to the “sneak peek” strategy that requires promoters to hint to the audience what they have in store, only to “peak” customer interest and curiosity.
Show Them What You’re All About
Unlike content on a blog post that has probably gone through several edits, re-dos, and photoshopping sessions, Snapchat is all about sharing real-time stuff and showing your true personality.
Get your fans and followers hooked to your “personal life” by showing them what you’re all about. Share pictures of your morning breakfast table or your pet sleeping in a basket, or showcase your daily routine with the help of a video. Thanks to the self-destruct feature, you won’t have to worry about those pictures in your morning pj’s circulating around the web—forever.
Get in Touch
Don’t forget the main idea behind such social applications: growing your contacts, creating tight-knit communities, and just being social. For a blogger, interaction with your community is crucial to success. To cater to your “community,” think of ways you can interact and get in touch with them using these fun and popular apps. Since Snapchat is all about sharing images and videos, you can create short videos or cool images asking questions about your latest blog posts and then ask your followers to leave a comment on the particular blog post you are talking about. This would not only trigger the popularity of your blog, but also give you a new way to interact with your audience.
Freebies, Offers, and Galore
This will work best for e-commerce websites or bloggers who love to promote their work. For instance, if your blog is all about showcasing your amazing painting skills, you could market a contest that gives out free coupons to buy a selection of your work—of course with the speedy self-destruct feature enabled. Or perhaps, you could give them an incentive to like, share, or comment on your blog post to become a lucky winner of one of your “prized possessions.”
With just a little bit of fun and creativity, the possibilities are endless!
Author: Ed Warner is a copywriter and blogger working as a freelancer for 5 years. He has also written ad copy for many local print and TV ads. He owns Writing Essay, a company that provides essay writing services in the UK.