Sales and Marketing
Location Based Advertising and In-Store Music
The proliferation of smartphones is often seen as having a negative impact on retailers. What small business owners must realize is that they also benefit from the amount of people using their smartphones through location…
How Do We Connect with Our Audience?
We talk about wanting to engage and connect with our audience but what does that actually mean? Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and…
4 Mobile Marketing Tips for Social Media
People now spend more time on their smartphones than desktop computers, according to KPCB’s latest data on Internet trends. Though many users rely on mobile devices to check email and text, many also use mobile devices to…
Closing the Sale
Earlier today, I was interviewed for an article on “Closing The Sale.” The article is in a publication focused on small business owners. As we concluded the conversation, the interviewer said, “Your answers were completely…
Hashtag Etiquette for Businesses on Social Media
The use of hashtags on social media has become a common practice not only for regular users but brands as well. Hashtags are great social media marketing tools that help tie campaigns to certain keywords,…
How to Plan the Most Effective Sales Coaching
The vast majority of sales talent is usually developed in the field, since very few people are able to learn sales techniques simply through education. As a result, most businesses realise the importance of good…
3 Essentials of Cause Marketing for Your Small Business
According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality and price. So not only is supporting a…
Not Getting Results Online? Try a Landing Page
If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service….
Are You Leveraging Visual Content?
If any of the trend reports from the last five years are accurate, visual content should be a critical element in your marketing and content strategy. If you’ve mastered this, you’re in the minority. While a…
4 Ways to Drive and Grow Traffic on Your Blog with Snapchat
With an increasing number of online audiences focused on social media networks, a blogger can only wonder what is to become of his website traffic. First we had “social networking” applications such as Facebook and…
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