Sales and Marketing
How to Pitch to a National Chain
Sam’s Club’s “30 Minutes to Win It” event is a way for small vendors to get in front of some of the most important buyers in the world. It started in 2014 and saw tremendous success….
10 Sources for Brainstorming Content
Content is at the epicenter of inbound marketing strategies. If you want to build thought leadership for your brand, capture the interest and imagination of your target audience, and build a steady and loyal following,…
Dollar Cost Averaging Equals Marketing
If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with precision. Even Warren Buffet can’t tell you exactly when a stock will go hot or…
Crafting Emails to Connect with Your Buyer Personas
One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. The problem is…
4 Ways to Accelerate B2B Lead Acquisition
Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics and techniques, and no one person has all of the answers. However, the basic B2B…
Local SEO Statistics Every Business Should Know
There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and…
The Value ( And the Sale) Was in the Solution
My friend, Ilene, related to me a fantastic story on how a roofer helped her own a new roof for her home. Earlier this year a powerful hailstorm greatly damaged the roof of Ilene’s home…
Perfect Prospecting
Recently, I published a rant on LinkedIn, “Patient 0 Of Stupid Prospecting.” This rant targeted a self-appointed Sales Guru and Sales Trainer who had helped “thousands of sales people” over 15 years. A couple of…
7 Tips for Winning Brand Loyalty
Are your clients faithful to your brand? Or are you just another option in the saturated sea of product and service providers in your industry? One of the biggest (and arguably hardest) inbound marketing goals…
3 Headline Writing Tips That Guarantee Success
Headlines. You’ve already read a lot about them, no doubt. But they are extremely important, hence why they get and deserve so much attention. Headlines creep into everything you do whether you run an online or offline business….
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