Mobile marketers need to stay in touch. Mobile strategies adapt, and industry decision makers should be capable of positively impacting consumers with great benefits. A surprising amount of statistics currently support the growing mobile marketing world. The consumer adoption of smartphones has created a fertile ground for firm mobile engagement, and decision makers are taking note.
Mobile devices are everywhere, and they affect most of life’s aspects. If you’re getting a mobile marketing program ready, or, if you need a little persuasion to enter one of the world’s most lucrative industries, check out these 10 powerful statistics.
Related Article: 5 Facts That Prove Mobile Marketing is the Future
- Mobile media, digital time represents 51 percent of all media consumption time in America. It has surpassed desktop-based media time spent, which sits at 42 percent.
- Of the world’s 4 billion mobile phones, 1.08 billion are smartphones. Additionally, 3.05 billion carry SMS services. Consumers are using text messages more than ever, and mobile marketers are taking note.
- Mobile search queries constitute about 29 percent of the Internet’s total search volume. Mobile users are dominating the web, using their smartphones to gain information.
- Click-through rates, a highly valued marketing resource, have increased by 27 percent per year for tablets. They’ve increased by 26 percent, annually, for smartphones.
- Between now and 2019, the mobile commerce market is expected to expand by 72 percent in the United States. Such a percentage will most likely pick up steam in the future, compounding growth over a long period.
- While mobile media consumption is similar to Internet and TV, it expends less than 10 percent of the advertising revenue.
- 10 percent of Americans own a smartphone without owning any other form of home-based high-speed internet. Modern consumers are turning to mobile data plans for Internet and social media access.
- 15 percent of Americans between ages 18 and 29 are heavily dependent on mobile devices for online access.
- Americans are using smartphones for medical concerns. 62 percent of mobile owners have utilized a mobile device in the past year to search for medical-related information concerning a health condition.
- Smartphone owners are relying on their devices for news sources. 55 percent of mobile device owners get news through their smartphone’s online resources at least once per week. Comparatively, 60 percent of mobile users take pictures or a video weekly, and three-fourths of mobile users have reported using their device for social media at least once per week.
Author: Sophorn Chhay is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS and marketing automation solutions he helps businesses and organizations communicate effectively with their customers or members.