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The Benefits of A/B Testing Your Website

Benefits of AB Testing Your Website

Very rarely in business do we get things right first time. Most of the products and services we use every day have been through several revisions to get to where they are today.

The same goes for websites, in 2011 Google ran no fewer than 7,000 A/B tests on their website. Making minor tweaks & changes to find the design that made them the most business.

What is A/B Testing?

A/B testing or split testing, involves creating one or more alternatives to a web page. This could include:

  • Changes to the content wording
  • Changes to the colors or overall design
  • Changes to layout

The idea is to then test which version of the web page performs the best. After a period of time you can analyze the results of version A and version B, then run with the most performing.

Related Article: Not Getting Results Online? Try a Landing Page

A/B tests are used to analyze the performance of:

  • Newsletter forms
  • Sign up pages
  • Landing pages
  • Homepages
  • Product pages
  • Carts
  • and much more..

With A/B testing you can run as many alternative versions as you like, each time making small tweaks to see what changes create a positive impact.

How Can A/B Testing Benefit Your Business?

  • Identify what causes people to leave your website.
  • Identify what prevents people from taking action on your website.
  • Identify which design or ‘version’ creates the most sales.
  • Identify which version creates the most conversions.

Want to learn more about A/B testing and how it could help you increase your online conversions?

Take a look at ‘A Newbies Guide to A/B Testing’ below:

A-B-Testing Infographic

Credits to Visual Website Optimizer for the infographic.

With A/B testing, you have everything to gain, so why not give it a try?

Published: January 4, 2016
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Source: Elvin Web Marketing

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Elvin Web Marketing

Elvin Web Marketing is a marketing agency for the small business owner, helping local businesses take advantage of the web & use it to their full potential. EWM is constantly looking at new ways for businesses to utilize the web to their advantage, and shares advice on everything relating to online marketing for small business.

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