Sales and Marketing
Peer-to-Peer Marketing is In
A long time ago in a galaxy far, far away (queue Star Wars theme), we lived in a world dominated by the so-called “Top-Down” marketing. Divided as we were in our distinct personalities and preferences,…
5 Reasons to Love Event Marketing
All businesses should be targeting new customers using a number of different mediums: through social media; PPC advertising; print advertising; telesales; but what about event marketing? Events such as exhibitions and trade fairs are a…
Which of the 3 Types of Advertising is Right for You?
If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that…
7 Social Media Tips That Promote Professionalism
“Professionalism is not just an idea; it’s a big deal. Having a team of dedicated and professional staff makes a huge difference in how customers perceive your business [or nonprofit], repeatedly patronize it, and refer…
The Power of Video Marketing
There was a time when video was an afterthought for many of us. Then things changed. Currently Google, which owns YouTube, brings in 1.1 billion unique monthly visitors; YouTube brings in approximately 1 billion. However,…
Are You Using Reviews as Part of Your SEO Strategy?
We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make a difference to your search ranking? Since Google introduced their Pigeon…
Are You an Old School Customer Marketer?
“Broadcast the message and they will come!” “Segment my broadcast and I will have better response.” Both of these time-honored methods of reaching our customers have worked for as long as there was print and…
How to Get People to Take Action
Leaders often struggle to take action themselves, and so getting others to take action can be tough. Whether it be your hostess, a new consultant, your leaders or even yourself, understanding the steps on how…
15 Powerful Ways to Growth-Hack Your Social Media: Part 2
Picking up where we left off last week, we’re going to examine some more amazing ways to boost your social following and engagement. These tactics are not only tried and true, but simple to execute…
7 Branding Trends Your Small Business Shouldn’t Overlook in 2016
Over the past few years, we have seen some exciting new branding trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have…
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