Today we’ll cover a few basics that you’d be surprised how often are overlooked, as well as CTAs (calls-to-action) and some totally acceptable Twitter automation.
Let’s get into it!
11. Complete Your Profile!
This one is so simple that it hurts. You’d think this wouldn’t be a problem, but for whatever reason, businesses will often fail to actually complete their profiles.
For the love of all that is holy, please don’t perpetuate this problem. Step up to the plate and do yourself (and your brand) a favor… complete the profile.
- About section
- Profile picture
- Cover photo
- Address and other basic information
There’s really not much to be said here other than the fact that the more information you make available to customers the better. It conveys your purpose more clearly, and it’s a critical piece of your business’s discoverability in local search.
You should of course, take this a step further—like the page yourself, get your friends to like it, and ask some customers to leave reviews. The more information and content on your page the better.
12. Have a Call-To-Action!
I can’t tell you how many times I come across a business on Facebook or Twitter with no discernible call-to-action. As a marketer, it’s beyond frustrating to see in this day and age.
This is especially true when it’s a product or service I’m interested in either learning more about or outright purchasing, and I have to give up because I can’t figure out a way to do it easily and quickly. Call me grumpy, call me a stickler, but the truth is I don’t like having my time wasted.
I’m not alone in this either. There’s a reason CTAs are so ubiquitous. It’s because they’re downright necessary.
Have a look at this breakdown of what makes an effective CTA.
When you do start A/B testing CTAs, make sure to be creative and think about how to engage the people viewing your ads.
Your goal is to make your visitors think about themselves, your brand, and the emotions your product or service can evoke.
13. Automate Twitter to Repurpose Old Blog Posts
As your social following grows, you’ll get new audience members who haven’t read some of your older content. But that doesn’t mean they wouldn’t want to if you put it in front of them, right?
Sharing older content from your blog is a great way to share your expertise and the breadth of your work with newcomers, and it keeps your feed busy and varied.
There are a few WordPress plugins designed to do specifically this, and they’ll make your life quite easy. Revive Old Post is my favorite because, put simply, it works.
Don’t miss out on this opportunity to get extra blog traffic and to continue spreading the word about content that you may have forgotten is still worth sharing.
14. Embed Testimonials from Twitter and Facebook on Your Website
Regardless of what industry you’re in, word of mouth will always be one of the most important tools in your lead-generation arsenal.
There’s some powerful psychology at work here: it’s even been theorized that the development of our ability to gossip is partially responsible for the success of our species here on earth!
Either way, seeing real reviews and recommendations is hugely important when it comes to building a report with a new visitor. They’re far more likely to follow you if they see stellar reviews and confirmation that you’re good at what you say you are.
Take the time to get a few reviews and you’ll find your social following will experience a big boost.
15. Optimize Your Posts for The Platform You’re Posting on
It’s important that your posts be specifically formatted and angled for the particular social outlet you’re going to be posting on.
For instance, when you post on Twitter, you’re going to want to make sure that images are in native twitter format. If they’re not, the image won’t display in people’s feeds. Instead they’d have to click on it.
As you might remember from above, images are a critical key to social growth so this would be a real problem.
Take the time to use the right tools, and to optimize your posts for each outlet instead of just dumping them out there and/or ignoring potential cross-posting issues.
This article was originally published at RankPay.