Sales and Marketing
How to Get People to Take Action
Leaders often struggle to take action themselves, and so getting others to take action can be tough. Whether it be your hostess, a new consultant, your leaders or even yourself, understanding the steps on how…
15 Powerful Ways to Growth-Hack Your Social Media: Part 2
Picking up where we left off last week, we’re going to examine some more amazing ways to boost your social following and engagement. These tactics are not only tried and true, but simple to execute…
7 Branding Trends Your Small Business Shouldn’t Overlook in 2016
Over the past few years, we have seen some exciting new branding trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have…
Are You Leveraging Industry Awards in Your Marketing Strategy?
Who doesn’t love awards? They make us feel like we’re accomplishing great things and they validate our hard work. They can also be a great marketing opportunity and add value in the form of prestige…
5 Techniques to Hone in on Your Target Market
Finding a target market is not only helpful; it’s a critical part of the process of achieving lift-off for your company. After all, without customers, you have no business. When people ask, “How’s business?” they’re…
We’ve Lost 17% of Our Social Traffic in the Last 12 Months, But…
This title is of course reminiscent of the now famous Buffer article recently published entitled “We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months.” You read that right; Buffer lost nearly 50…
How to Pick Your Shots When Advertising a Small Business
Almost every small business and startup faces a single problem and it’s one that gets very little attention in articles like these: How can you compete against bigger or more established businesses? If you only…
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach…
Do You Meet People and Subscribe Them to Your List?
Dear Business Person I Just Met, It was lovely to meet you at that business networking (or other) event. When I gave you my business card, though, I was hoping to communicate with you. I did not…
Do You Really Understand Your Buyers?
Do you really understand your buyers? No matter what you sell or whether your buyers are purchasing your wares for themselves or on behalf of their company, you are selling to human beings, and they’re…
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