Sales and Marketing
Have You Set Your Social Media Listening Posts?
There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business—and do so with some level of expertise. There are…
What Are the Top Video Marketing Trends in 2016?
In today’s fast-paced world, people are used to having the things they want at their fingertips. Everything is increasingly tailored to individual taste and preference, and people want products and services that fit into their…
Are You Wasting Time and Money by Not Qualifying Leads?
Getting new leads is at the core of customer acquisition. No warm or hot prospects = no new customers. There’s a plethora of lead generation tools available, both digital and offline. The key to success…
Numbers Make the Conversation More Interesting
Numbers are the bane of many sales people’s existence. Everyone wants to talk about numbers, but it’s far more fun and easy to talk about our cool products, the flashy features, and all the bells…
Your Brand Theater
Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want…
What is Growth-Driven Design?
With the ever-evolving world of marketing, businesses are spending an excessive amount of time and money on traditional website redesign, usually resulting in late launches and budgetary overruns. Traditional website redesigns can be unpredictable and receive…
15 Powerful Ways to Growth-Hack Your Social Media: Part 3
Pats on the back all around, you’ve made it to the third and final part of our running series on growth-hacking social media! Today we’ll cover a few basics that you’d be surprised how often…
5 Marketing Ideas for the Budget-Friendly Small Business
Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations…
5 Benefits to Joining Your Local Chamber of Commerce
Has your local chamber of commerce representative approached you about becoming a member? Not sure if it’s worthwhile? Joining your local chamber of commerce has its distinct benefits. From meeting new people to getting your…
Peer-to-Peer Marketing is In
A long time ago in a galaxy far, far away (queue Star Wars theme), we lived in a world dominated by the so-called “Top-Down” marketing. Divided as we were in our distinct personalities and preferences,…
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