Social media is extremely relevant in building your business and should play a big role in your company’s marketing strategy. So the big question is, how much time should be spent branding your business on social media websites?
Whenever Google puts out any changes to their algorithms, you know exactly what they mean and how they affect your website. You’re not worried because you’ve been doing things the right way. Writing and curating content, publishing it, promoting it, etc.
Every business is always looking for one more customer. However, a new customer isn’t always the best answer to growing your business. Your existing customers are every bit as important to improving your growth and profitability.
Have you noticed how many ridiculously bad experiences we put up with as consumers? This article is about how some companies are turning that awfulness into opportunities to grow their profits, brands and customer loyalty while leaving their competitors behind.
It’s important to demonstrate your value to the agency that you are attempting to obtain a contract from. At the forefront, establishing trust through a healthy, long-term relationship with the agency you are looking to contract with is essential.
Most businesses have at least a Facebook and Twitter page to make sure potential customers can find them online. But many of them don’t bother to do enough with their social media presence to influence their customers—or potential customers—to buy their products or services. Here’s how to do a better job with managing these critical marketing tools.
So many people get caught up in talking, especially salespeople, about features. Someone comes into your store, or on the telephone, or across the desk, and you are so focused on what your product does that you don’t talk about the benefits they are going to get from it. So remember to talk about the features and the advantages of those features, and the benefits that your customer is going to receive.
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we’ll be looking specifically at running text ads on Google.
Foursquare, a social website and mobile application, is making noise in the business world with its new take on advertising. Offering business a new way of advertising to its over 35 million users, Foursquare ads might be a unique opportunity to attract your tech savvy clientele.
Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.