In today’s fast-paced world, people are used to having the things they want at their fingertips. Everything is increasingly tailored to individual taste and preference, and people want products and services that fit into their busy lifestyles. The days of mass television watching and rigorous timetabling seem to be coming to an end.
Technology is being improved all the time, and in the next 10 years we are set to see a significant rise in the amount of HD content. To be ahead of the game and to appear current and cool, it’s advisable that you produce all your video content in HD, where possible. In the marketing world, it’s incredibly important to appear to be cutting edge and at the top of your game. The last thing you want is for your brand to look dated.
Due to the overload of information that we are confronted with every time we log on to the internet, it’s important that your message is clear and concise. While an enigmatic and mysterious video can be alluring, it’s important that your brand and brand message is made incredibly clear. You must remember that although you want your video to stand out, you have to include excellent branding.
With an increasing number of brands choosing video as a marketing model, demand for excellent video marketing services is on the up. Make sure you fully understand the style and philosophy of a particular brand, in order to help produce video content that is most useful to them.
In the future, almost all consumer-based internet traffic will be video related. Gone are the days of annoying pop-ups and voice recordings. Ad-blocker programs mean that many static adverts are filtered on laptops and smartphones, but people enjoy watching entertaining videos, particularly during a long day at work. A rise in video content means that the industry will become increasingly hard to crack, so it’s vital you get ahead of the game before everyone else.
Many organizations recognize that video marketing is the future, and are increasing their digital budgets in order to reflect this. Video marketing is set to be an incredibly lucrative and profitable source in the coming years, and the most savvy and switched on marketers will learn how to use video branding to their advantage today.
In order to see what video marketing trends to look out for in the coming year, take a look at the infographic from Hyperfine Media below.
Author: Garth Haley is the Corporate Videographer, Editor and Animator at Hyperfine Media. Hyperfine Media is a Manchester-based video production company that has worked with clients in manufacturing, healthcare, software, financial services, the charity sector, telecoms sectors and more.