Sales and Marketing
Top 4 Ways to Get Signups for Your Text Message List
I keep getting the question from small business owners: How do they get more customers and prospects on their text message list? It’s a great question, and one I’ve answered in the past. A few…
Leverage Seasonal Search Trends
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps…
Do Promotional Products Really Work for Marketing?
Usually dismissed as an old-hat marketing technique, are promotional products making a comeback? In the world of ephemeral digital connections, could it be that a tangible product is actually a great way to promote your…
11 Things to Know Before Hiring a PR Agency
Rewarding relationships involve give and take on both sides. To get the best from your PR freelancer or agency, make sure you have answers to these 11 questions before you pick up the phone to them…
Real-Time Personalized Marketing: Engaging Across Channels
Customers today no longer differentiate between online and offline channels. Many of today’s purchases cross multiple channels and the customer considers them all part of the same brand experience. The new differentiator is providing an…
Why Trade Shows: The Relevance of Face-to-Face Marketing
As the owner or marketing director of a startup, you have to sift through countless marketing opportunities and determine which are the most effective for your business. Trade shows often seem out of place on…
5 Keys to Handling an Unexpected Social Media Disaster
PR isn’t quite as simple as it used to be. Thanks to the almost farcical activist nature and real time updating of social media networks like Twitter, Facebook, Tumblr and more, now everything is politicized…
Secrets Snatched from the Biggest MLM Companies
You can love them or hate them, but you cannot object to the fact that some of the MLM companies have killer marketing campaigns and that their success is evident. Therefore, even if you do…
Volume and Velocity—What’s Missing?
There’s a huge amount of discussion focusing on Volume And Velocity in sales. SaaS companies trying to build traction and subscriptions person by person, department by department—at least until they confront the enterprise. Companies envying…
Tips to Stretch Your Trade Show Budget, Part 2
Even though trade shows have proven to be a lucrative and profitable option for many businesses, it is not uncommon for exhibitors to be working with a small budget. We established that you can save…
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