Sales and Marketing
Volume and Velocity—What’s Missing?
There’s a huge amount of discussion focusing on Volume And Velocity in sales. SaaS companies trying to build traction and subscriptions person by person, department by department—at least until they confront the enterprise. Companies envying…
Tips to Stretch Your Trade Show Budget, Part 2
Even though trade shows have proven to be a lucrative and profitable option for many businesses, it is not uncommon for exhibitors to be working with a small budget. We established that you can save…
7 Referral Marketing Strategies to Boost Your Business
Referral marketing is a new twist on word of mouth marketing—one of the oldest and most effective means of promoting practically any type of product or service. According to a recent study of small business…
Tips to Stretch Your Trade Show Budget, Part 1
Many businesses have come to realize that trade shows are an indispensable part of their marketing/sales process. Although there is a lot of value that comes with exhibiting at a trade show, businesses have to…
How to Get New Customers by Targeting New Markets
Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real…
Top 9 Benefits of Building a Strong Brand
Your brand is a combination of a customer’s experiences with your business/organization at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to your…
Is the Customer Journey Really That Predictable?
I saw the Princeton Marching Band for the first time in the early 80’s. I was working in Manhattan, a few of my colleagues were Princeton grads, so every once in a while, we’d take…
5 Ways to Boost Your Business Using the Connection Economy
I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end…
5 Email Marketing Strategies to Consider in 2016
It’s tough breaking into an already busy industry, but there are startups created every day. Hopeful founders dream to lead their new company in a strong direction, no matter the trials they might have to…
My Fish Bowl Story of Marketing Mistakes
Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product—early business planning software—to its first trade show. We did the standard…
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