“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.”
—Simon Mainwaring, award-winning branding consultant, advertising creative director, social media specialist and blogger.
Effort is not enough to make your vision of communicating your valuable message turn into reality. To make your digital content stand out, individuals and companies should use an enterprise content management system. A content management system (CMS) is an application that features web-based publishing, format management, edit history, version control, indexing, search, and retrieval. Moreover, it can usually support multiple individuals working at the same time by using a common user interface.
In line with this, a web content management system (WCMS) also works as a CMS, designed to support the content management of Web pages. Web content management often includes text, embedded graphics, photos, videos, audios, and application codes that interact with internet users. This software system also allows non-technical users or users with little background on web programming languages manage their websites at ease. Tools provided for website authoring, user-collaboration and administration have made content management and generation much more efficient. Most of the content management systems also utilize a database for content and metadata storage. Administration, on the other hand, is done through browser-based interfaces. However, some complex content management systems require the use of a fat client.
Additionally, most CMS comprise two applications: The first one is the content management application (CMA) which acts as the front-end user interface that allows users to add, modify and remove digital content from a website without a web-developer’s intervention. The second one is the content delivery application (CDA) which works by compiling important information and updating the website regularly.
The Right CMS for You
There are numerous options when it comes to picking “the right one,” aka the content management system which suits your project. It depends on various factors such as the advancement of level of your chosen CMS, person who is going to use it mostly and its programming language. Here is a list of the most convenient CMCs to you.
There are thousands (or even a million bloggers) that have to thank WordPress. Its PHP blogging platform has been the most popular CMD, especially for individual bloggers. Moreover, WordPress is a great platform among beginners due to its quick installation wizard and excellent documentation processes. Even users who are not familiar with HTML can make a blog with the help of a WYSIWYG editor provided straight out of the box. What is more impressive is the auto-update of core and plugins without having to download anything. One can also choose from a variety of themes available.
If you are looking for a CMS with advanced functionality features, Joomla is the right one for you. Getting started with Joomla is easy as well, with big thanks to its installer. Joomla’s installer is also meant to work on shared hosting packages. This CMS has a comprehensive support for access control protocols such as OpenID and LDAP. Joomla sites more than 3500 extensions with a lot of customization features.
SilverStripe PHP CMS software program is pretty much like WordPress, except it has a lot more configurable options. It is really tailored for content management and not just blogging alone. What sets SilverStripe apart from other CMCs is building upon its very own PHP framework called Saphire. The content version control and native SEO support gives an edge to content managers. However, SilverStripe doesn’t provide much in terms of style to pave way for designers’ creativity.
ExpressionEngine is a CMS solution suited for any project. It is designed to be extensive and modifiable. Moreover, the user administration area is designed sleekly and intuitively. Less tech-savvy users do not need to fret since understanding the backend layout is made user-friendly. EE has also powerful features such as custom global variables and SQL queries, built-in versioning system. However, unlike other CMS, EE is a paid software. The personal license costs $99.95, while a commercial license costs $249.99.
These are not all the content management platforms available out there. In fact, there are plenty of those and you can even see a comparison study of some popular CMSs.
Enterprise Content Management
In line with branding and content management, enterprises, whether big or small, have particular needs in content management systems. To address this is enterprise content management. It is defined as the technology used to capture, manage, store, improve and deliver content and other related documents in respect to organizational operations and processes. The ECM consists of various strategies, methods and tools that allow management of unstructured information of a specific organization.
ECM has a wide scope; as long as there is information, whatever form it may be. ECM manages information in a black and white document, an electronic file or a huge database system. Thus, it is safe to say that ECM also encompasses record management, web content management and generation, search, collaboration, digital asset management (DAM) and workflow management. ECM works as the life-cycle of information from initial content creation through eventually disposal. ECM is also an easier and systematic way of applied corporate information management by simplification. From storage, security, version control, process routing, and retention, ECM ensures than the process are made simple to benefit an entire organization. The advantages of ECM include better control and authority, reduced costs, employee and client satisfaction and improved efficiency.
In order to make ECM applications efficient, it is delivered in three ways. First it uses on-premises software installed on the organization’s own network. Second, it can be delivered via software as a service (SaaS), a web access to stored information on the software manufacturer’s system. Lastly, it can be delivered through a hybrid solution composed of both on-premises and SaaS components.
Author: Joseph Cruz is an avid reader of technology articles. He keeps is knowledge up to date with trends in website development, marketing and even blogging by constantly reading articles everywhere, online. Contact him on Facebook | Twitter | Google+.