Sales and Marketing
How to Improve Engagement Rate on Your Newsletters
It takes anywhere between 7 to 13 touches before your target prospect becomes a viable sales lead. Given the high costs of advertising, it is not really viable to make use of this medium alone…
5 Reasons Dentists and Doctors Should Practice SEO
Most business owners understand they need a presence on the Internet to bring in new customers. They keep up on marketing trends and use tips to ensure their audiences are engaging with them. Eventually, this…
2018 Marketing Trends You’ll Want to Know
Yes, it’s that time of year again, when marketing experts share their insights and predictions for the new year. To save you some time scouring the Internet for the top trends, I’ve done the work for you….
Sales Agility and Adaptability
A few of us have been having a conversation about whether adaptability and agility are important in sales. I think we are in uniform agreement it is important, however, my initial reaction was, “Why are…
6 Tips to Create and Publish a Killer Article on LinkedIn
In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one…
Avoid These 3 Frustrating Marketing Errors
I collect marketing boo-boos like some people collect stamps or rare coins. Yes, I save marketing emails and other marketing communications from vendors that are either frustrating, demonstrate poor customer experience, or make no sense….
15 Things Every Salesperson Needs to Know About Marketing
Marketing is a crucial part of the sales process. How will your potential customers know how amazing your products and services are if you don’t tell (market) them about it? To market your products and…
Niche Marketing Works. Here’s How
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social…
Starting an SMS Campaign? Keep It Simple
I’ve been in the SMS field for more than a decade and watched the industry grow and transform. As the founder of a company that provides clients with SMS services, I’ve closely observed many successful…
Measuring the Impact of Your Digital Signage
Regardless of what your digital signage consists of, it is important to measure how effective it is and whether or not it is having a positive impact. Looking at the ROI is an essential part…
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