Sales and Marketing
Why the Old Marketing Funnel is Broken
The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on TV or in a newspaper and then went into a…
The End of Net Neutrality is Business as Usual for Internet and Digital Marketers
Net neutrality never existed, and likely never will. And the only people in a position to level the playing field are digital marketers. By now you’ve likely heard that Net Neutrality—the Obama-era regulations governing ISP…
How to Post Your Local Business Video to Google Maps
Whether you love or hate Google, you must admit that it’s a company that doesn’t let the grass grow under its feet and we’re really seeing that with its Local Guides program. For the local…
Don’t Cut Yourself Short—Go Long Form
In a world where 140-character tweets, Facebook posts, and USA Today style graphics are the range, it’s easy to assume that brevity is the key to great content creation. Add to that the reality that…
5 Reasons Your Blog Marketing Strategy is Failing
Business blogs can be an effective medium to demonstrate authority, build a brand and generate leads for your business. But given the sheer amount of blogs being published each day, your strategy might fail to…
Infographic: Online Marketing 2018
My thanks to Bristol Strategy for this infographic. It strikes me as a good summary of the fundamental concepts, much like an online marketing primer for 2018.
4 Fresh, New Marketing Strategies You Should Consider in 2018
The new year is here, so if I were you, I would get started on planning and preparing yourself for new marketing plans for the year. Start by looking back at what you worked on…
Types of LinkedIn Ads and How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various…
SEO Trends That Will Impact Your Local Small Business in 2018
Search Engine Optimization (SEO) is more challenging than ever. We’re an SEO company and we work primarily with local small businesses. Since Thanksgiving, there has been no less than four search algorithm changes from Google….
9 Awesome Reasons to Use Infographics in Your Content Marketing
We live in an age of “Big Data”…which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Trying to…
Top Articles in This Category
