Sales and Marketing
4 Innovative Strategies to Make Your Lead Generation Soar
Lead generation is the basic fundamental step for small business growth. Without high quality leads from strong prospects, it’s difficult for a small business to grow and achieve higher altitudes of success. Then, how can…
Exceed ROI Expectations with Highly Effective Local PPC
If you’ve had a hard time figuring out the best local ad campaign approach or find it especially challenging to comprehend why local paid per click (PPC) measures have failed to provide the anticipated return…
11 Digital Marketing Predictions You Should Ignore for 2018
This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few weeks…
6 Smart Ways to Nurture High-Quality Leads
When you look at your website analytics, do you often find visitors who are just looking around, just like window shoppers in a physical store? Although your sales strategy should focus on those who are…
20 Awesome Facebook Cover Photos
I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Now I don’t have cable or Satellite TV, so that was…
How to Improve Engagement Rate on Your Newsletters
It takes anywhere between 7 to 13 touches before your target prospect becomes a viable sales lead. Given the high costs of advertising, it is not really viable to make use of this medium alone…
5 Reasons Dentists and Doctors Should Practice SEO
Most business owners understand they need a presence on the Internet to bring in new customers. They keep up on marketing trends and use tips to ensure their audiences are engaging with them. Eventually, this…
2018 Marketing Trends You’ll Want to Know
Yes, it’s that time of year again, when marketing experts share their insights and predictions for the new year. To save you some time scouring the Internet for the top trends, I’ve done the work for you….
Sales Agility and Adaptability
A few of us have been having a conversation about whether adaptability and agility are important in sales. I think we are in uniform agreement it is important, however, my initial reaction was, “Why are…
6 Tips to Create and Publish a Killer Article on LinkedIn
In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one…
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