Sales and Marketing
How to Market to and Engage with LGBTQ Customers
LGBTQ consumer annual buying power is estimated at $5 trillion USD globally and $965 billion in the U.S.! Although Pew Research discovered that about 4.1% of the U.S. identifies as LGBT, and over 20% of…
Your Website is Your Workhorse
I am hoping that you’re still giving some thought as to how to head into 2019 with smart marketing that gives you the edge. To that point, we’re continuing with the ongoing series I’ve been…
Influencer Marketing: A Beginner’s Guide on What It Is and How to Get Started
Create. Post. Hope. Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing… All they see are tumbleweeds. But it’s not necessarily your fault. You’ve been led down the garden…
Create Instagram and Facebook Ready Videos Using Still Images
If you run any sort of Facebook or Instagram campaigns at volume, you’ve probably noticed how well video content does. Whether the goal is driving landing page views or general brand awareness, videos tend to…
4 Ways a Poor Lead Scoring Model Will Ruin Your Business
A young man I know from New England recently launched his own modular home business. He struggled to grow his company for the first few months, but eventually he started getting his bearings. He said…
How Will Google+ Shutting Down Affect SEO?
Google is shutting down Google+. The shutdown will happen in a phased manner, and the deadline for the final closure is August 2019. Note that it will continue to work as an intra-company network even…
Tips for Marketing Your Business on a Shoestring Budget
Starting your own small business requires sticking to a very tight budget in most cases. While your cash flow may be stretched thin, there are still methods for marketing your brand and products that won’t…
Going Beyond the “What” of Activity Metrics
Activity metrics are receiving lots of attention. Activity metrics can be very useful, at the same time, they can stimulate a lot of, well … wasted activity. Too often, we focus on the wrong things…
Anatomy of the Perfect Instagram Small Business Profile
If you’re a small business that hasn’t considered social media strategy as a crucial part of marketing your brand, it’s time to get on board. There are now almost 3 billion social media users around…
You and Your Customers Will Spend 5 Years on Social Media!
During your lifetimes, you and your customers will spend more time on social media than on eating, socializing, and grooming. Yikes! With the results of a new study by The Manifest, you can learn how your…
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