Sales and Marketing
How to Choose the Best Email Provider for Your Business
If you’re like most small business owners, you’re probably super dependent on email to keep in touch with clients, suppliers, and employees. That’s why choosing the right email provider is crucial. Make the wrong choice…
5 Ways to Market Your Small Business Better
Did you know that two-thirds of SMB owners and leaders—a full 66 percent—are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, product…
How to Choose Between SEO and PPC for Your Business
Every business today needs to run an online marketing campaign. Even if you do not have an online store, online marketing can help increase visibility, draw interest, and easily be worth the time and money…
Webinars: The Teacher is in the House
I’m hoping that you’re finding this series focused on the channels too critical for you to ignore in 2019 has been helpful so far. The channel we are going to focus on today is the…
Google’s Core Algorithm Update: Expertise, Authority, and Trust
One of the latest and most significant updates to the way Google ranks websites (its algorithm) came on August 2nd. Described as a “core algorithm” update it had a global roll out, affecting websites from…
Moving Beyond the “Chaotic Buying Process”
It seems in recent months, the sales and marketing world is suddenly waking up to the fact the buying process/journey is not a linear process. That customers don’t go through an orderly process of: 1….
Jumping on the Podcasting Bandwagon
As we march towards January, I am devoting my time here to talking about some of the channels and marketing tactics that you need to have in your consideration set for your 2019 marketing plan…
The Objection Crusher: 3 S System
Tim Wilson, the objection crusher, was our guest on the Cash Flow Show: Home Business Radio. He shared his technique for how to overcome objections using the 3 S system. Known as The Objection Crusher, Tim…
How to Feature Your Business on Google Map Listings: The Local Pack
Google map listing placement is very important to local businesses. With more and more people using their mobile device to search (in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones),…
How to Improve Your Website Copy
Your business or nonprofit website is your #1 digital real estate. It’s the place your prospective and existing customers visit to solve a problem and/or learn more about your products, services, or mission. It’s where…
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