While there’s no doubt about the impact eLearning is having on the way we receive knowledge, it is still common for eLearning content creators to market their content along with other categories. Doing this not only lowers their chances of being found on SERP results but also inflates their marketing budgets significantly. So what should […]
Christopher Pappas
Simple Ways to Ensure Your Corporate Training Sticks
Thanks to an increasing skill gap, lack of interest in training, and employee turnover due to lack of proper training, businesses are losing $13,500 annually for every employee that gets trained. This number does not look surprising considering only 12% of learners apply the skills they obtain during training to their day-to-day tasks. As corporate […]
Don’t Undervalue a Niche-Specific PPC Campaign for Your eLearning Business
Pay per click ad campaigns are a great way to get traffic from your target audience and turn them into existing or prospective customers. This popular digital marketing strategy is quite successful for all kinds of macro industries. If niche industries use PPC campaigns intelligently, they can be quite effective too, in establishing a good […]
