Sales and Marketing
Everything in Sales is Dead, Long Live Sales and Selling!
It’s tedious, every day a scroll through my various news feeds, there are any number of articles declaring the death of something in sales, or sales itself. Cold calling is dead Social selling is dead…
The Importance of Tracking Conversions on YouTube
YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their…
How to Design Your Own Top-Notch SMB Website on a Budget
You know you need to be online, and you’ve probably tried your own hand at social media marketing. If you’ve had any success, you’re now considering whether to hire a web developer or pocket the…
5 Unusual Marketing Tactics That Actually Work
Getting your message out into the world is an essential part of making it as a modern business, yet many entrepreneurs and business owners are finding it difficult if not downright impossible to set themselves…
What You Should Know Before Using a Website Builder
If you want your business to be successful and have customers choose you over a competitor, you’ll need a solid online presence. Going it “old school” just doesn’t cut it anymore since more and more…
How to Qualify Leads at Expos
Fairs and expos will bring you an unlimited supply of leads when you learn how to qualify leads! Your time is valuable! When you use this technique to qualify leads at the event, your time…
6 Easy Optical Marketing Tips That Won’t Break the Bank
One of the biggest challenges eyecare practices face is replenishing new clients. Getting new patients through the door can be a relentless struggle. Ironically, the focus on marketing often drops off when business is fairly…
5 Networking Tactics for Introverted Professionals
Networking events can be an introvert’s worst nightmare. On one hand, they can be essential to success. On the other, however, they can be unfriendly reminders of an introvert’s individualistic nature. While most introverts don’t…
First Impressions Count!
One of the biggest issues we hear from everyone involved in sales and marketing is capturing the customer attention. Whether it’s that first communication, an email, text, or social engagement, that first phone conversation, or…
What I Learned About Marketing from the Scottsdale Arabian Horse Show
A few days ago I paid a special visit to a very unique horse show. The whole “Valley of the Sun” has been abuzz with excitement around the Scottsdale Arabian Horse Show. It’s a recurring…
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