Sales and Marketing

How One Cutting-Edge Company Uses Texting for B2B Follow-Up

Today, I spoke with Dean who oversees the marketing efforts for corporatefinanceliability.com. What’s interesting is Dean’s customer base. He isn’t texting consumers, he’s texting other businesses… specifically, other business owners. You see, Dean and his…

6 Smart Ways to Strategize Your SEO Moves Before Building a Website

People often think that you can’t do SEO campaigns if the site hasn’t launched yet. The truth is you can do it! You don’t have to wait for your site to go live before you…

Who is an Influencer?

Here are some truths we need to grapple with in today’s economy: Consumers trust word of mouth recommendations from family and friends more than advertising Consumers trust recommendations from perfect strangers more than advertising Anyone…

How to Leverage Google’s Smart Bidding

It’s no secret that the digital marketing industry can and does change rapidly. As digital marketers, we need to be aware of it, embrace it, and learn how to thrive in this ever-changing landscape to…

Selling IS a Service

It seems the world is migrating to an “As A Service” model. Every day one hears a new (sometimes not so new) XaaS approach. The model, at least as a subscription payment approach, is not…

Are You Forgetting the Xennials?

For the past several years, the world has been obsessed with Millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype. The general demographic…

5 Steps for Building a Great Website Without an Agency

Believe it or not, research has found that less than two-thirds of small businesses have websites. That’s an incredible statistic given the prevalence of using Google, Yelp, Facebook and similar sites to find the products and services…

4 Common Misconceptions About Creative Content You’ll Want to Avoid

When we think of the words ‘creative content,’ we may immediately picture global campaigns from huge well-known brands: innovators like Walmart, Spotify, and Netflix that shake up the industry and change the game. These juggernauts…

Stop Focusing on the Top of the Pipeline!

Virtually every sales person and organization have pipeline/funnel problems. Almost all the time, they are anemic. Virtually every pipeline has quality and integrity issues. Likewise, there are too many velocity issues. It seems the universal,…

Pictures are Worth a Thousand Words: A Case Study

Recently we had a chance to talk with Ryan from Focused on Forever. They photograph weddings, family & child portraits, senior portraits, and professional commercial headshots. But the bulk of their business is doing awesome…

Top Articles in This Category

Stay up to date with