Small business marketers are very different from their colleagues who work in large companies. The former often work alone or at most with one or two colleagues and are responsible for the marketing framework in which they work. The latter are integrated into teams based on specific expertise and work within an imposed marketing framework […]
Peter Desmyttere is a marketer, entrepreneur and marketing consultant at Desmyttere Marketingadvies and founder of Husky Marketing Planner. Since 1994 he has been advising marketers in choosing the right marketing strategy and in writing their marketing plan. In 2016 he launched - together with three co-founders - a digital tool for marketing planning. It is used by marketing teams and marketing agencies to optimise their organisation and planning. Husky is unique because it also sharpens the communication between the team and agencies about the planning. Follow him on LinkedIn.