Sales and Marketing
5 Reasons Business Leaders are Short on Relationships
If you are a business professional or owner today, success is more and more about relationships. People relationships are the key to career growth, more than results, and customer relationships build brands, rather than the…
Should Your Brand Take a Stand?
Almost a year ago, Nike released a “just do it” ad campaign for their 30th anniversary featuring Colin Kaepernick, the football player at the center of the “taking a knee” controversy in the NFL. The…
5 Quick Sales Tips
Here are 5 totally random sales tips that I found helpful in my business last week. 5 Random Sales Tips When you use these sales tips on a regular basis it will keep your business…
What Do You Think? Is Email Dead?
Friends, a crazy thing happened in 1888… Yes, 1888… over 130 years ago. What happened? Sears launched its first catalogue. You could almost order anything from anywhere in the United States by postal mail. You…
Why Trust is So Important for Google Ranking
Were you hit by the June 2019 Google core ranking update? I hope not. Some of the big news agencies suffered with this update like the Dailymail.co.uk who lost 50% of their traffic overnight . This…
Great Selling is Like Great Music
Over the weekend, my wife and I had the opportunity to go to a couple of concerts. One was with a great symphony orchestra, the other was with a college freshman orchestra. Both were playing…
Do You Think Your Marketing is Ethical?
If I asked your customers whether your marketing is ethical or not, what do you think they’d say? If you’re unsure what “ethical marketing” is… “Ethical marketing refers to the application of marketing ethics into…
Local SEO: How to Get the Most Out of Your Agency
Local SEO works best when a business and SEO agency work together. Many local businesses don’t bother with search engine optimization (SEO). They feel it’s too expensive, they don’t know how it works, and besides,…
Short and Long Term Tips to Improve Your CPA
Optimizing your CPA in AdWords, (sorry, Google ADS), isn’t a one-size-fits-all solution. Unfortunately, there is no silver bullet that will work across every campaign to bring your efficiency to the optimal level, but don’t give up!…
3 Proven, Budget-Friendly Video Types for Small Businesses
Although professional video production tends to require a big budget, did you know that you don’t actually need one to create video content for a small business? The fact of the matter is that the…
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