Sales and Marketing
What Firefox Enhanced Tracking Protection Means for Digital Marketers
What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures…
You’re Not Going Crazy
Have you ever been watching TV while simultaneously playing a game or surfing the web on your phone and suddenly it feels like everywhere you look there’s an ad for the same product? For example,…
SEO Factors Most Important to Voice Search
A Semrush study sheds light on the SEO factors most important in voice search results. As we, and virtually every other SEO agency in the world has been proclaiming, voice search is going to have…
You’re Not Ready for That Call!
Somehow, it seems that a post on preparing for sales calls/meetings would be totally unnecessary. One would hope all sales professionals would have a plan for every call, if only to manage their own time…
Are You Annoying Your Email Prospects?
Even though email marketing has higher conversion rates than social media and search engine marketing combined (Wordstream), it isn’t a panacea marketing channel. It has pros and cons like any other tactic. Email Marketing Pros…
3 Top Strategies to Optimize Your Business Website
There’s no doubt that ecommerce is becoming increasingly dominant worldwide. For example, in the UK online sales now account for more than 17% of the region’s retail market. Despite this, just 50% of small businesses…
5 Reasons Business Leaders are Short on Relationships
If you are a business professional or owner today, success is more and more about relationships. People relationships are the key to career growth, more than results, and customer relationships build brands, rather than the…
Should Your Brand Take a Stand?
Almost a year ago, Nike released a “just do it” ad campaign for their 30th anniversary featuring Colin Kaepernick, the football player at the center of the “taking a knee” controversy in the NFL. The…
5 Quick Sales Tips
Here are 5 totally random sales tips that I found helpful in my business last week. 5 Random Sales Tips When you use these sales tips on a regular basis it will keep your business…
What Do You Think? Is Email Dead?
Friends, a crazy thing happened in 1888… Yes, 1888… over 130 years ago. What happened? Sears launched its first catalogue. You could almost order anything from anywhere in the United States by postal mail. You…
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