Sales and Marketing
Digital Isn’t a Department
Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and…
Lead Gen with New Google Ads Extension
In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts. Search Engine Journal recently reported on the discovery of a lead form extension for mobile search ads….
5 Elements of a Marketing Plan to Energize Your Business
With a booming economy and the rise of companies moving online, there’s never been a better time to seize the moment and take the leap into business ownership. However, building a business from the ground…
Feel-Good Questions to Build Immediate Rapport
In Referrals Action Tip #4 we look at the first of what I call my Feel-Good Questions; questions that in no way come across as salesy, prospects, intrusive, or invasive (because…well, they’re not) but instead…
Sales Managers “Closing Business”
I was struggling to meet with a sales manager. He really wanted to talk, we had critical issues he had asked for help in addressing. He kept postponing our calls, “Dave, I’m running all out,…
Metrics That Matter
One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”…
How a Tennis Tournament Director Uses Text Message Marketing
We recently had a chance to sit down and talk with Francis Rajotte. Francis is a Director of USTA tennis tournaments. He has found a way to use text message marketing to help grow his…
How to Grow Your Business with SEO in 2020
SEO is changing. Unless you’ve been living under a rock, you already know that. The focus is now not on traditional factors that once used to move the needle for rankings but other complementary factors…
Beginning the Know, Like, and Trust Relationship
In Endless Referrals Action Tip #3 we take a look at how to have a very, very effective initial conversation with someone you’ve just met; someone who might just be a great potential prospect and/or…
Power Up LinkedIn
When business people and marketing types talk about social media, they immediately default to networks like Facebook, Twitter, Pinterest, and Instagram but the true powerhouse network, LinkedIn, is rarely mentioned. If you live in the…
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