Sales and Marketing
The One Key Question That Will Set You Apart
Over the past several brief videos we’ve been discussing how focusing on the *other* person (whom you just met) through what I call “Feel-Good Questions” helps you to quickly establish yourself as a “person of value” in…
6 Online Review Strategies Essential to Improving Your Brand Awareness
In this technological age, online relevance is the most important thing for every business, influencer, and brand. If you do not have constant online presence, it would be impossible for you or your brand to…
What is Marketing Automation?
Marketing automation is one of those buzz words that is being bandied around quite a bit lately so I thought it was time to define it and help you determine if it makes sense for…
5 Best Practices for SEO Copywriting
SEO copywriting is the process of creating content that fits the dichotomy of appealing to both audiences and search engines. There are many strategies that can help boost rankings and drive audiences to promote content…
5 Ways an SEO Agency Benefits Your Business
Search engine optimization (SEO) has been around for many years and has evolved many times over to keep up with changes in search engine algorithms, digital technology and consumer behaviors. But despite all the changes,…
4 Ways Architects Can Extend Their Client Services Post-Construction
Plamena Milusheva, a designer at Seattle architecture firm LMN, is working on a way to get architects back into their buildings long after construction ends and they’ve turned over the keys. The trick isn’t a lockpick…
Deepen Your Rapport with Feel-Good Question #2
In my Endless Referrals Action Tip #5 we discuss Feel-Good Question #2 which, as you’ll see, flies in the face of much traditional sales teaching. Yet, you’ll see why—as a follow up to Question #1…
Digital Isn’t a Department
Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and…
Lead Gen with New Google Ads Extension
In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts. Search Engine Journal recently reported on the discovery of a lead form extension for mobile search ads….
5 Elements of a Marketing Plan to Energize Your Business
With a booming economy and the rise of companies moving online, there’s never been a better time to seize the moment and take the leap into business ownership. However, building a business from the ground…
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