You care about the environment, and you’d love to make your small business green. You may worry about the costs of sustainability for a smaller company, though. How do you go about reducing your brand’s carbon footprint while remaining profitable? In a survey by Nielsen, 81% of consumers stated companies should improve the environment. People […]
Lexie Lu
The Best Advice for SMB Owners Amidst a Global Pandemic
If you’re a small or medium business (SMB) owner, the global pandemic may have affected your current operations and future outlook in numerous ways. These are unprecedented times, but the uncertainty of the situation doesn’t mean you should panic or give up. Here are some tips to keep your organization resilient. Research the Available Funding […]
5 Costly Business Expenses You’re Forgetting to Account For
To keep a small business running, you need cash on hand to cover all potential expenses — like payroll, materials and rent. Some expenses, however, tend to slip through the cracks — and may come up at a time when your business isn’t ready to handle them. With the right preparation, you can plan for […]
6 Ways AI Can Make Money or Waste Your Money in Retail
The capabilities of artificial intelligence (AI) have grown tremendously in the last few years. Thanks to machine learning and computers that are better able to think in the same way as humans, for the first time, these devices make rational choices. It seems that everywhere you look, AI is all the buzz, and more and […]
8 Tips for Redesigning Your Industrial Website
Industrial websites tend to have a more serious tone and professional look than a cookie factory blog. Because you deal with manufacturing products or providing equipment that must remain reliable, your site needs to elicit confidence from those who visit it. If your design is outdated or doesn’t hit the right notes, then it’s probably […]
5 Expert Ways to Highlight Your Business’s Certifications and Expertise
Building trust with your site visitors requires effort and precision. The average person landing on your page may not have heard of you. They have no reason to trust you, so you have to prove you’re trustworthy. Some factors are a no-brainer, such as adding contact information. However, there are other things you can do […]
The Biggest Obstacles Your Small Business Will Face in 2020
Each year brings new challenges and advantages to small-business owners. 2020 marks a new decade filled with possibilities. However, there are also some big obstacles smaller brands must face as they move through the year. One major challenge is outpacing the competition. There are around 30.2 million small businesses in the United States. While the […]
14 Killer Advertising Tips for Startups
As a startup, you’re likely on a tight budget when it comes to advertising. Getting a business up and running is both an exciting and nerve-wracking time. You need to get the word out about who you are and what you have to offer, but the expenses seem almost mountainous at times. Fortunately, there are […]
6 Important Things Your Product Packaging Can Say About Your Business
Your product packaging presents an image to the world and helps with your branding. The last thing you want the design to say is that you aren’t very noticeable and you don’t pay attention to detail. While the product itself and your marketing all play a role in your branding, you must also pay attention […]
12 Hover Features Your B2C Site is Looking For
Website visitors today have seen nearly every feature you can think of. They watch the latest videos, know the trends in design and are quite savvy about user experience (UX). Even though they may have seen hover effects before, adding this element to your business-to-consumer (B2C) website still makes a positive impact and keeps the […]
