Lexie Lu

Lexie Lu is a UX content strategist and web designer. She enjoys copious amounts of coffee (with a dash of milk) and walking her goldendoodle. Check out her design blog, Design Roast, and follow her on Twitter @lexieludesigner.

Latest

8 Startup Essentials for the New Year

As we put the last year behind us and enter into the new one, you might wonder how to turn around a struggling business or what is essential to success in the future. Fortunately, some…

6 Considerations When Moving to a New Office

There are many reasons you might move to a new office. Perhaps you’ve outgrown your current space, want to be closer to your clients or need to reduce overall costs. Whatever the reason, picking up…

Why Customization Is the Key to Brand Recognition

Most businesses deal with a lot of competition from existing brands and startups. If you find success, you can be almost certain that someone will try to mimic what you’ve done. One way to stand…

How to Make Your Small Business More Green

You care about the environment, and you’d love to make your small business green. You may worry about the costs of sustainability for a smaller company, though. How do you go about reducing your brand’s…

The Best Advice for SMB Owners Amidst a Global Pandemic

If you’re a small or medium business (SMB) owner, the global pandemic may have affected your current operations and future outlook in numerous ways. These are unprecedented times, but the uncertainty of the situation doesn’t…

5 Costly Business Expenses You’re Forgetting to Account For

To keep a small business running, you need cash on hand to cover all potential expenses — like payroll, materials and rent. Some expenses, however, tend to slip through the cracks — and may come…

6 Ways AI Can Make Money or Waste Your Money in Retail

The capabilities of artificial intelligence (AI) have grown tremendously in the last few years. Thanks to machine learning and computers that are better able to think in the same way as humans, for the first…

8 Tips for Redesigning Your Industrial Website

Industrial websites tend to have a more serious tone and professional look than a cookie factory blog. Because you deal with manufacturing products or providing equipment that must remain reliable, your site needs to elicit…

5 Expert Ways to Highlight Your Business’s Certifications and Expertise

Building trust with your site visitors requires effort and precision. The average person landing on your page may not have heard of you. They have no reason to trust you, so you have to prove…

The Biggest Obstacles Your Small Business Will Face in 2020

Each year brings new challenges and advantages to small-business owners. 2020 marks a new decade filled with possibilities. However, there are also some big obstacles smaller brands must face as they move through the year….