As we put the last year behind us and enter into the new one, you might wonder how to turn around a struggling business or what is essential to success in the future. Fortunately, some factors stand the test of time. In a survey of 350 small and medium business owners, Outbound Engine discovered around […]
Lexie Lu
6 Considerations When Moving to a New Office
There are many reasons you might move to a new office. Perhaps you’ve outgrown your current space, want to be closer to your clients or need to reduce overall costs. Whatever the reason, picking up roots and putting all the equipment and people into a new location isn’t easy. The cost of office space per […]
Why Customization Is the Key to Brand Recognition
Most businesses deal with a lot of competition from existing brands and startups. If you find success, you can be almost certain that someone will try to mimic what you’ve done. One way to stand out from the crowd is by offering customization options your competitors don’t. This provides exactly what each customer needs and […]
How to Make Your Small Business More Green
You care about the environment, and you’d love to make your small business green. You may worry about the costs of sustainability for a smaller company, though. How do you go about reducing your brand’s carbon footprint while remaining profitable? In a survey by Nielsen, 81% of consumers stated companies should improve the environment. People […]
The Best Advice for SMB Owners Amidst a Global Pandemic
If you’re a small or medium business (SMB) owner, the global pandemic may have affected your current operations and future outlook in numerous ways. These are unprecedented times, but the uncertainty of the situation doesn’t mean you should panic or give up. Here are some tips to keep your organization resilient. Research the Available Funding […]
5 Costly Business Expenses You’re Forgetting to Account For
To keep a small business running, you need cash on hand to cover all potential expenses — like payroll, materials and rent. Some expenses, however, tend to slip through the cracks — and may come up at a time when your business isn’t ready to handle them. With the right preparation, you can plan for […]
6 Ways AI Can Make Money or Waste Your Money in Retail
The capabilities of artificial intelligence (AI) have grown tremendously in the last few years. Thanks to machine learning and computers that are better able to think in the same way as humans, for the first time, these devices make rational choices. It seems that everywhere you look, AI is all the buzz, and more and […]
8 Tips for Redesigning Your Industrial Website
Industrial websites tend to have a more serious tone and professional look than a cookie factory blog. Because you deal with manufacturing products or providing equipment that must remain reliable, your site needs to elicit confidence from those who visit it. If your design is outdated or doesn’t hit the right notes, then it’s probably […]
5 Expert Ways to Highlight Your Business’s Certifications and Expertise
Building trust with your site visitors requires effort and precision. The average person landing on your page may not have heard of you. They have no reason to trust you, so you have to prove you’re trustworthy. Some factors are a no-brainer, such as adding contact information. However, there are other things you can do […]
The Biggest Obstacles Your Small Business Will Face in 2020
Each year brings new challenges and advantages to small-business owners. 2020 marks a new decade filled with possibilities. However, there are also some big obstacles smaller brands must face as they move through the year. One major challenge is outpacing the competition. There are around 30.2 million small businesses in the United States. While the […]
