The capabilities of artificial intelligence (AI) have grown tremendously in the last few years. Thanks to machine learning and computers that are better able to think in the same way as humans, for the first time, these devices make rational choices. It seems that everywhere you look, AI is all the buzz, and more and […]
Lexie Lu
8 Tips for Redesigning Your Industrial Website
Industrial websites tend to have a more serious tone and professional look than a cookie factory blog. Because you deal with manufacturing products or providing equipment that must remain reliable, your site needs to elicit confidence from those who visit it. If your design is outdated or doesn’t hit the right notes, then it’s probably […]
5 Expert Ways to Highlight Your Business’s Certifications and Expertise
Building trust with your site visitors requires effort and precision. The average person landing on your page may not have heard of you. They have no reason to trust you, so you have to prove you’re trustworthy. Some factors are a no-brainer, such as adding contact information. However, there are other things you can do […]
The Biggest Obstacles Your Small Business Will Face in 2020
Each year brings new challenges and advantages to small-business owners. 2020 marks a new decade filled with possibilities. However, there are also some big obstacles smaller brands must face as they move through the year. One major challenge is outpacing the competition. There are around 30.2 million small businesses in the United States. While the […]
14 Killer Advertising Tips for Startups
As a startup, you’re likely on a tight budget when it comes to advertising. Getting a business up and running is both an exciting and nerve-wracking time. You need to get the word out about who you are and what you have to offer, but the expenses seem almost mountainous at times. Fortunately, there are […]
6 Important Things Your Product Packaging Can Say About Your Business
Your product packaging presents an image to the world and helps with your branding. The last thing you want the design to say is that you aren’t very noticeable and you don’t pay attention to detail. While the product itself and your marketing all play a role in your branding, you must also pay attention […]
12 Hover Features Your B2C Site is Looking For
Website visitors today have seen nearly every feature you can think of. They watch the latest videos, know the trends in design and are quite savvy about user experience (UX). Even though they may have seen hover effects before, adding this element to your business-to-consumer (B2C) website still makes a positive impact and keeps the […]
7 Ways Your Small Business Can Compete with Amazon
Competing against a giant such as Amazon seems almost impossible at first glance. They buy in bulk and can offer discounts you simply can’t cover, their inventory is massive and they ship in two short days for Prime listings. Amazon has even bought Whole Foods and now offers grocery delivery in a few select areas. […]
9 Perks Your Employees Want and You Can Afford
It’s not just about health insurance and vacation time. Today’s best employees expect their employers to provide them with a slew of perks that make both their professional and personal lives better. If they don’t find it from their current role, they’ll look elsewhere—the average worker will switch jobs a whopping 12 times throughout their […]
6 Reasons Sustainability is More Than Just a Catchphrase
A green workplace makes everyone involved feel good. Your customers will appreciate buying from a company that cares for the environment. Your employees will feel a part of something bigger than themselves. You will know you’ve done your part to reduce your carbon footprint. When everyone gets on the same page, small groups can accomplish […]
