Your product packaging presents an image to the world and helps with your branding. The last thing you want the design to say is that you aren’t very noticeable and you don’t pay attention to detail. While the product itself and your marketing all play a role in your branding, you must also pay attention […]
Lexie Lu
12 Hover Features Your B2C Site is Looking For
Website visitors today have seen nearly every feature you can think of. They watch the latest videos, know the trends in design and are quite savvy about user experience (UX). Even though they may have seen hover effects before, adding this element to your business-to-consumer (B2C) website still makes a positive impact and keeps the […]
7 Ways Your Small Business Can Compete with Amazon
Competing against a giant such as Amazon seems almost impossible at first glance. They buy in bulk and can offer discounts you simply can’t cover, their inventory is massive and they ship in two short days for Prime listings. Amazon has even bought Whole Foods and now offers grocery delivery in a few select areas. […]
9 Perks Your Employees Want and You Can Afford
It’s not just about health insurance and vacation time. Today’s best employees expect their employers to provide them with a slew of perks that make both their professional and personal lives better. If they don’t find it from their current role, they’ll look elsewhere—the average worker will switch jobs a whopping 12 times throughout their […]
6 Reasons Sustainability is More Than Just a Catchphrase
A green workplace makes everyone involved feel good. Your customers will appreciate buying from a company that cares for the environment. Your employees will feel a part of something bigger than themselves. You will know you’ve done your part to reduce your carbon footprint. When everyone gets on the same page, small groups can accomplish […]
11 Common Mistakes in a Startup’s First Year
Getting a company up and running is an exciting time. You likely have a strong passion for what you’re doing and a vision for where you’d like to go in the next few years. Everything is new, fresh and exciting. Unfortunately, you’re also inexperienced in running a new business and may make mistakes before you […]
Why Your Small Business Should Care More About Branding
Your brand is more about how people see your business than how you present your business. While there are some things you can do to change people’s perceptions, many businesses don’t fully understand branding or have limited time to put into it. Small businesses may struggle to find the time and resources to get the […]
11 Essential Things to Consider Before Starting Your Own Tech Business
Technology is one of the fastest growing segments in business startups. If you think about starting a tech business, you may wonder how you’ll stand out amidst all the competition and what exactly it takes to run a tech-based biz. Around 58 percent of businesses in North America and Europe believe revenue will increase this […]
