Sales and Marketing
Need to Update Your Users? Google Optimize is Free
Using Google Optimize to Communicate Timely Changes to Your Business As COVID-19 continues to impact our way of living, it’s important to provide up-to-date communications on your website and share any areas of your business…
7 Ways Small Businesses Can Use Salesforce to Boost Growth
If you’re trying to grow your B2B business, you are probably already somewhat familiar with Salesforce. This CRM platform is one of the most popular such services on the planet, with many of the most…
Increase Clicks and Reduce Costs with Responsive Display Ads
Display ads can help you promote your business when people are browsing online, watching videos, checking email, or using apps. They are a fantastic and cost-effective way to increase brand awareness and retarget previous website…
Did You Know? Minimalism is a Trending Brand Strategy
Design is a very important aspect of a brand strategy. After all, it’s through the design of a business website, logo, and so on, that the brand can become memorable and recognizable among its target…
8 Personal Strategies For Winning With Relationships
Based on my years of experience in both startups and large companies, trusted relationships are more the key to success than a great business model, how smart you are, or how much money you have….
5 Important Tips to Build Your Brand During The Pandemic
The public health crisis is hitting business owners hard, and many of them have discovered that financial relief from the federal government isn’t likely to materialize anytime soon. Brands have thus been left to fend…
Tips for Retail Business Owners During the COVID-19 Recovery
The global coronavirus pandemic has upended most businesses in countries that are affected by the virus. On top of that, global supply chains have been disrupted and this has also meant that business owners are…
4 Ways to Generate Leads with Content Marketing
With Covid-19 decimating both supply and demand small businesses are continually finding it difficult to stay alive in these times of crisis. Content marketing however, is a great way to generate leads and sales at…
4 Customer Retention Tactics that Work Like a Charm
Acquiring new customers is good, but guess what, retaining existing customers is even better. In fact, research suggests that “65% of a company’s business comes from previous customers.” Plus, data also claims that “Acquiring new…
5 Essential Ways Small Businesses Can Optimize their Instagram Strategy
With over a billion people using Instagram in 2020 and spending an average 53 minutes a day on the platform, Instagram is undeniably a launching board for businesses looking to reach a very wide and…
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