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3 Steps to Better Recruitment Marketing

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Marketing is the core of every industry, whether it is technology, real estate, food, or any other. And today, when the competition is too high in every industry. No one can survive in the market without getting the word out.

The same is the case with recruitment marketing; you need to do it carefully and consistently to attract potential talent towards your firm. Recruitment marketing is essential for countless reasons whether you are a specialist recruiter or a business looking to hire. It brings your firm in the eyes of many people, and it also helps you attract more job applicants. Moreover, it also informs you about your firm’s engagement with the audience.

Now, it is important for you to undertake every step of recruitment marketing. After all, your recruitment marketing will bring potential applications to your firm. Whether they are great candidates or not, is in your control. So how do you do it? Here are three key points that you need to analyse!

A Powerful Website is a Potential Magnet for your Firm

No matter what kind of business you have, you will definitely need a website. After all, it is the best way to engage and interact with people. And anyone who is applying for a job will definitely check your business website for a deeper insight. So, it is essential to make an engaging one, one that ranks and more importantly one that converts.

Now, it is not like that you have a website and you are done. There are a plethora of factors that need special attention. There are many websites online that are not even visited by users. On the other hand, there are many that have whopping traffic.

The basic difference between these two scenarios is the quality of the website. There are a number of factors that can make or break your website quality. Here are some of them that you need to care about.

Speed: The speed of the website is an indispensable factor that needs your utmost attention. As per statistics, pages that load within two seconds have a bounce rate of 9%. On the other hand, the pages that load in 5 seconds experience a bounce rate of 38%. These stats clearly depict that you need to make your site load faster to engage and ultimately keep users on your site.

Navigation: Your business website should be easy to navigate. This means that your website should have proper tabs and hyperlinks with appropriate headings to guide users to the information they need. Moreover, your website should have a smooth transition. Internal linking to other pages of the website also improves navigation.

User interface: The very first thing that a user will come across on your website is its user interface. Hence, it is essential for you to develop a user interface that is highly stimulating and interactive. One should pay the most attention to the website design that includes colour scheme, text boxes, images, background. It’s important to engage the user whilst keeping it simple so the message of the website is clear. Statistically, 75% of the users judge the business credibility by its webs design.

Layout: The layout of the website includes various different elements like headers, main content, sliders, footers, tabs, columns, etc. The division of your website page should be done in a way that they are not too congested nor too spacious. Elements like text boxes and columns should be placed at an appropriate distance.

Responsiveness: The ability of the users to view your website on various devices like laptops, phones and tablets are known as the responsiveness of the website. It is important for you to design a website that is completely responsive to devices of all forms. As most of the people today communicate through their smartphones, a responsive website will boost your business outreach.

All these features make a website powerful enough to grab the user’s attention and reduce the bounce rate. A good website will serve as a magnet for attracting potential talent for your recruitment campaign.

Stimulating and Targeted Content

The ultimate power of your business website lies in your website content. And there is nothing rocket science in producing great content for your website.

Being a business, you should put every little detail about your products and services online. This should be done in an interactive manner. For example, if you run a vet recruitment website, you should include every detail about the veterinary world, including information about veterinary surgeons and vet nurse jobs but don’t talk about pets in general as it’s not relevant to vet jobs.

There should be nothing irrelevant on your website. This is the same when you are looking to market your product. It’s important to be specific. There is no point for a vet recruitment agency guest posting on a dental association website. Sounds extreme and obvious but you’d be surprised how many businesses don’t think about where they are targeting content. The thought that ‘any marketing, is good marketing’ is wrong.

The inclusion of images, animations and videos will enhance the user experience and will boost up traffic on your website. Not only this, but you will also see a massive surge in your business ROI.

So, website content is not about endless text anymore, if you need good people to work for your company. You need to do a bit more than just attractive text on your business website. In case of recruitment, one should mention every necessary detail regarding the job description on the website.

Share Reviews

It feels great when someone appreciates you for your work, right!!! And this factor also plays a great role in the further development of your business. Hence, it becomes important for you to share your valuable reviews on your website.

These positive reviews help in building candidates trust and loyalty towards your brand. Moreover, it also boosts your candidate engagement.

Reviews are also a crucial pillar in your recruitment marketing campaign. People tend to believe what other people. Statistically, about 91% of young customers trust user reviews. So, it is best if you include user reviews on your business website. This will not only help you recruit but it will help you gain clients or customers.

Final Words

In a nutshell, we can conclude that recruitment marketing is not just about on the spot preparation. But it develops over time. You need to eye on developing your business website and making people aware of your products and services. The more engagement you will have online with people, the greater your chances of getting the best candidates to your firm.

Published: June 26, 2020

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tom mcloughlin

Tom McLoughlin

Tom McLoughlin is Director of UK-based, recruitment marketing specialists, Growth Recruits. He has vast experience from his many years in digital marketing from setting up and successfully running his own small digital marketing business. Tom has an in-depth knowledge of the recruitment sector and the marketing that is required to succeed.

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