Most people who step into the small business world have some idea of what they want to do. They’ve got a passion, some kind of inspiration that lights them up—and that can be a great starting point. The problem is, passion projects aren’t always profitable and that represents a huge barrier to success. When shaping […]
Jenna Cyprus
How Do You Increase Your Site’s Rankings in Search Engines?
As a business owner, establishing a website is probably one of the first moves you made. But what good is a website if nobody’s able to find it? The main discovery tool people use to find new websites and important content is search engines—especially Google. And they tend to use search engines as simply as […]
Want to Launch a Successful Online Startup? Focus on These Building Blocks
Everyone wants a formula, funnel, or three-point outline for how to start, manage, and grow a successful business. And while there’s nothing wrong with a framework, the truth is that there’s nothing simple about building a successful online startup. If it were easy, everyone would be managing their own seven-figure hustle from a beachfront villa. […]
Coworking Isn’t Just for Solopreneurs: Why Your Small Business Will Benefit from a Shared Space
When you think of coworking spaces, you probably think of freelancers who pay a small fee to rent a seat at a desk shared with several other people. A quiet coworking space offers relief from the distraction of loud coffee shops and unpredictability of available electrical outlets. While coworking spaces are utilized by freelancers and […]
Developing Buyer Personas: A Guide for New Businesses
Buyer personas are a powerful tool for small businesses that are trying to reach a broader consumer base, but for those companies that are just getting started, it can be hard to get a sense of who your buyers are. Does that mean you should wait until later to develop your buyer personas? Or can […]
Want to Be More Productive? Prioritize Your Health
Every entrepreneur and small business owner is constantly on the lookout for ways to increase their productivity. They invest in the latest gadgets, hoping they can clear out their daily emails a little bit faster, they look at the management apps they use and cycle through new options periodically, and even turn a critical eye […]
Going to Collections: A Big Step with Big Benefits
When working with customers, we want to do everything possible to maintain positive relationships and provide quality customer service, whether that means creating personal connections, responding promptly to inquiries, or using data to determine how to best meet their needs. Unfortunately, sometimes our efforts to work well with customers don’t always yield the desired results, […]
How Can You Tell if Your Customers’ Data is Safe?
If you’re like most businesses, you collect at least some customer data (whether you realize it or not). That might be an intensive process, drawing data from the apps your customers use in an effort to better understand them, or it might be fundamental, like collecting names, credit card information, and more. Similarly, you might […]
Should Your Business Have a Car?
As an invested entrepreneur or small business owner, you might consider the possibility of buying or leasing an official business car. This vehicle could be used exclusively for business purposes, or could be used by employees as both a personal and professional vehicle. So under what conditions would a business car be a good investment? […]
How to Find a Small Business for Sale
For business-savvy individuals who are tired of working for someone else, buying a small business can represent an opportunity to achieve freedom and financial independence. But before you can own a business, you have to know where to look for one. Four Ways to Find a Company That’s for Sale Buying a firm isn’t really […]
