Coming up with a business name is tough. You want something clever, but not something so esoteric that most people don’t understand it. You want something that captures the personality of your brand, but you also need to keep it short enough that it’s easy to remember. You might be able to come up with […]
Jenna Cyprus
9 Steps to Improve Employee Performance and Efficiency
Employers can improve their bottom line by getting more out of their current workforce. It isn’t necessarily accomplished by increasing work hours; these days, workers often spend more than 40 hours per week on the job, whether in the office or at home. So how can managers and leaders boost employee performance while saving time? […]
6 Proven Ways To Get Positive Customer Reviews
A BrightLocal survey found recently that positive customer reviews make 73% of customers more likely to trust a company more. So, getting more positive online reviews for your company and brand is vital. How do you do that? Here are the most effective ways to obtain great online reviews for your business: Ask The Buyer […]
4 Simple Ways to Improve Your Content Strategy
Content has and always will be king in the world of digital marketing. But to win big with content, you need a compelling, cutting-edge strategy that embraces the directionality of the marketplace and addresses the ever-changing needs and expectations of your target audience. 4 Easy Improvements You Can Make Having a content strategy is a […]
Is Social Media Marketing Really Worth the Investment?
Social media marketing has long been used as a tool to reach a wider audience, make a bigger impact, and improve the reputation of your brand. Back in 2005, it was an entirely novel concept, used only by the most cutting-edge brands, and was the subject of mockery from mainstream marketing and advertising professionals. By […]
How Your Business Can Win With Podcasting
Podcasting might seem like a mature content medium, but it’s only just beginning to grow into its full potential. As a business owner, understanding how to successfully launch and grow a podcast could prove to be the single greatest investment you make all year. Why Podcast? Podcasting might be relatively new in the world of […]
5 Tips Retailers Can Use to Keep Customers Safe
As a brick and mortar retailer, you have a moral and legal obligation to keep your customers safe and out of harm’s way. The question is, are you living up to this expectation? 5 Tips for Keeping Customers Safe Whether it’s physical threats – like tripping, falling, or being subjected to violent crime – or […]
10 Essential Security Changes You Need If Working Remotely
Millions of people are transitioning to a new remote work environment, and discovering the benefits of working from home. During the COVID-19 pandemic, working remotely can reduce the rate of transmission, and in the meantime, you’ll benefit from a reduced commute, greater flexibility, and possibly even higher productivity. However, hackers are excited about the number […]
How to Analyze Lost Sales
Losing a sale never feels good, but it’s a natural, recurring event in any salesperson’s job. That said, if you’re losing sales consistently, you need to take action. Lost sales analysis (sometimes called by different names, like “win-loss analysis”) is a process that helps you identify not just how a prospective sale went wrong, but […]
Unemployed? Here Are 6 Ways to Keep to Your Routine (& Sanity)
As of writing this article, a shocking 36 million American workers have filed for unemployment as a direct result of the COVID-19 virus and the subsequent shutdowns and stay-at-home orders. That number represents almost 20 percent of the entire country’s workforce – or nearly 1 in 5 people. It’s a staggering statistic, no matter how […]
