Sales and Marketing
Why “Woke” Marketing is a Bad Idea
Credit: Mykal Kaminski Resist! We know it’s tempting to say “why not?” to your not-yet-30 “hip” marketing manager with the man bun and just the right amount of facial stubble. But resist! Do not…
4 Steps to Game the Sales Cycle During & After COVID-19
COVID-19 has disrupted all aspects of our society. The traditional approach to sales has been broken by stay at home orders, social distancing, and widespread uncertainty. Without clarity on when things will normalize we must…
How To Do Marketing After The Pandemic
The public health pandemic continues to rage unabated across the United States, but all things must eventually pass. When the economic shutdown ends and companies everywhere begin to eagerly reopen their doors, a new kind…
Are You Managing The Process Or Is It Managing You?
Deal review after deal review, I see the same thing. Sales people don’t seem to be managing the process, they are responding to what the customer is doing (or not doing). This is particularly frightening,…
Working With Niche Markets? 6 Best Ways to Do SEO
Research has it that unique audiences are the hardest to find. In fact a recent study showed that niche markets occupy only an eighth of the size of major consumer industries. This however should not…
How eCommerce Sites Must Deal With Accessibility in the Age of Coronavirus
As more and more people are self-isolating or self-quarantining at home, the web has become even more essential. Everyone is (supposed to be) staying home until it is once again safe to return to our…
3 Steps to Better Recruitment Marketing
Marketing is the core of every industry, whether it is technology, real estate, food, or any other. And today, when the competition is too high in every industry. No one can survive in the market…
Improve customer retention with these simple strategies
There’s a long-standing debate about whether retention or acquisition is more important. Whatever side of the fence you fall on, you can’t deny that each one has its place. You can acquire all the customers…
How QR Codes Can Boost Your Marketing
With social distancing efforts continuing to put a serious damper on many businesses, entrepreneurs and marketing gurus in every industry imaginable have been forced to think outside of the box in order to lure in…
“I’m Selling As Hard As I Can, Why Aren’t You Buying?”
The universal lament of sales people is, “Why aren’t my customers buying? I’m busting my ass selling to them?” We make dozens of prospecting calls, send hundreds of emails. We find customers with some level…
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