Sales and Marketing
5 of the Best Unconventional Marketing Ideas
Are you bored with standard marketing practices and looking for a new way to inform people about your business? Is your business simply a little too different to fit into the ‘normal’ marketing standards? Photo…
How to Build a Blog and Drive Traffic to Your Site
Almost every business with an online presence should have a blog. A blog is one of the best ways to drive organic traffic to your website for very little expenditure and initial outlay. Utilizing your…
Local Business Guide to Boosted Instagram Posts
The Current State of Local Advertising A friend of mine flagged this to me: They were receiving ads on Instagram from local businesses from across the United States. We’re talking about someone who lives in North…
4 Unique Marketing Ideas to Get Your Small Business Noticed
The world we live in is hyper saturated by the media—so how can your marketing stand out? Everywhere we go, in any direction we turn, we’re confronted by images begging for our attention. From social…
The 3 Biggest Small Business Adaptations After Covid
These days, going digital isn’t a choice, even for brick and mortar businesses. You may have known this was going to happen, even before the coronavirus. But most small business owners didn’t think the day…
How to Market your Business with Pinterest
If you’re reading this post, you probably want to explore the potential that Pinterest has for your business. Trust me Pinterest and small business marketing go hand in hand. It’s a pretty good platform to…
5 Essential Steps to Rebrand Your Small Business Successfully
Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions…
3 Terrible Reasons to Avoid Google Smart Bidding (and 8 Great Reasons to Use It)
Raise your hand if you’ve ever been on the fence about smart bidding When I began my digital marketing career in 2011, we thought we were doing “smart bidding” when we set a bid to…
10 Steps to Develop a Winning Content Strategy
CEO of Marketing Insider Group, Michael Brenner, believes that ‘Content marketing represents the gap between what brands produce and what consumers actually want.’ Source: pexels In the past, marketing felt a lot like talking about…
6 Crucial Branding Tips For Startup Businesses
One of the essential components when it comes to planning a startup business is branding. Branding your company helps to create ideals that your business should stand for. It helps to create focus, and with…
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