Sales and Marketing
The Real Future Of Selling, Not What You Think It Will Be
There seems to be wide agreement that the pandemic and related economic and social challenges we and our customers face, will change selling forever (and I think for the good.) The concept of “virtual selling,”…
Why Customization Is the Key to Brand Recognition
Most businesses deal with a lot of competition from existing brands and startups. If you find success, you can be almost certain that someone will try to mimic what you’ve done. One way to stand…
Report: Brand Leaders Seek More Media Cohesion
New CMO Council research provides insight on creating more effective integration between public relations and marketing The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap…
Creating SEO-Friendly FAQ Pages
Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ) pages can help fill in the gaps that are missing or provide high-level answers to your customers’ most…
Google Ads Guide: How To Leverage Responsive Search Ads
Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the guide you need to push you in the right direction. In this blog, we’ll cover: What are RSAs? How to…
Why It’s So Easy to Sell Your Products in Other Countries
Thinking about selling your products in other countries? Now is more the time than ever. Nowadays it’s relatively easy to sell products all over the world. Why? Because of the fast paced society we live…
4 Secrets to Successful Content Marketing
Content marketing is hardly a new phenomenon. Pumping out great content on a regular basis is not only the norm, it is also expected by customers from both businesses and nonprofits. Here’s the real reason…
7 Things to Consider Before Scheduling Instagram Posts
It’s been a while now since Instagram updated its API to allow for third party tools to be used to help schedule Instagram posts. Depending on how you use social media for business, you may…
6 Ways to Incorporate User-Generated Content in Email Campaigns
User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that…
Politicians Use Group Texting… Should You?
This political season, we’re watching as Trump and Biden fight it out for the top office. I don’t remember a more contentious political season in my life. But, I promise you no politics in this…
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