Sales and Marketing
3 Tips for Marketing to Gen Z
Although Generation X and Millennials (Generation Y) currently hold the largest share of spending power in the United States, Generation Z is fast on their heels. With each new generation, marketers have to do their…
How to Digitally Promote Your Brand Identity Across Multiple Platforms
Image Source: Pexels During the initial days of social media, companies were unsure if promoting on these platforms would create any buzz for their products. Since then, social media has been a powerful resource for…
7 Evergreen Digital Marketing Hacks You Should be Using
A good marketing strategy is like having a personal cheerleader. It keeps your audience engaged and motivates you to do better. Without effective marketing, you wouldn’t be able to bridge the gap between your clients…
Top Shopify Apps To Look For In 2021
The year 2020 witnessed a boom in the eCommerce sector. More and more businesses are catching up with the digital train and reviving their survival mechanism during the pandemic by going online. The trend is…
4 Ways Promotional Products Will Grow Your Business
As a small business owner, you likely have a limited budget, particularly after what has been a strange and generally tough year for entrepreneurs due to a global pandemic, economic and political uncertainty, and other…
5 Ways to Use Digital Marketing to Grow Your Business
Unsurprisingly, the internet is penetrating practically every facet of our lives. People turn to Google for every query and recommendation. Similarly, they hop onto the brand’s social media profiles to shop online. Any idea what…
Subject Lines: Why They Matter More Than You Think
Email marketing campaigns are all the rage these days, given that they are efficient and affordable, if done the right way. Much has been said about various email marketing strategies but all of them, curiously,…
4 Ways to Make Your Marketing Products Stand Out
As a business owner, you know marketing is a necessity. While marketing may be even more important than your product, unique marketing is what matters. It’s not enough to plan a generic AdWords campaign or…