Sales and Marketing
Limited Budget? Here’s How to Market Affordably
Image Credit: Photo Mix from Pixabay. No business owner has as large of a budget as they’d want for their marketing. No matter what they have, they could always use a little more. You shouldn’t…
Growing Your eCommerce Business? – 4 Things You Must Do
In today’s day and age, the internet drives nearly everything that we do – especially commerce and consumerism. The world of eCommerce has exploded in recent years, and it has grown alongside another significant advancement…
4 Things We Need to Remember About SEO
Search engine optimization (SEO) seems to have become so complex that it’s no wonder people forget a thing or two while creating their strategy. In fact, rather than “forget,” people seem to take a couple…
Sergey Karshkov: Don’t Ignore The Credible Power of Influencers
With influencers exerting tremendous power over brand perception, forward-thinking companies are investing more and more in this new advertising medium, leveraging trusted third parties to expand market reach and increase profitability. As advertising industry expert…
Back to Presentation Basics: Presentation Building
So it’s you and your trusty visual aid on the stage, in front of a looking, anticipating crowd. You’re about to deliver a pitch. You fire up your presentation and start talking away, only to…
4 Ways to Make Your Outreach More Effective
You may be familiar with the fundamental concepts that underpin customer success. When it comes to putting them into practice, though, things become a little more complicated. So, where do you begin? What do you…
Social Selling: How to Use LinkedIn for Lead Generation
Social selling has long been one of the strategies that marketers apply to increase brand visibility. Yet, social media and the shift to digital marketing offer a different perspective for small businesses and startups….
5 Expert Tips to Help Reduce Customer Churn
Your customer churn rate is the percentage of people who decide to no longer do business with your brand. When you’re looking at improving your customer retention rate, you’ll want to analyze why previous customers…
Logo Essentials: Why Your Business Needs One
Without any base-setting, a website and logo are not the brands because the brand is the perception and experience that customers have about the company. Branding is the phenomenon that builds the brand and brand…
PPC Strategy that Converts: The Ultimate Guide
The world of advertising has changed unrecognisably. At the forefront of that change is pay per click (PPC) advertising. However, PPC is still an advertising concept that bewilders many marketers. For many businesses, small and…
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