Sales and Marketing
How to Combine Social Media with Email Marketing
Email marketing can be an effective tool in reaching your customers. What most people don’t understand is the difference between social media marketing and email marketing. They are quite different and both rely on a different method of reaching people.
4 Tips for Writing a Strong Case Study
Case Studies are the marketing version of Aesop’s Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do you create a good case study?
What’s In Your Content? 5 Tips to Success
Small business owners nowadays are moving towards virtual platforms to improve their lead generation. Content is a big part of this because it helps with SEO and engages readers. Still, many small business owners are part of a partner system.
The Digital Marketing Fundamentals: Website, Content, and Social Media
If you’re conducting business today without an online presence, you’re stuck in the old 20th century way of thinking. So many potential customers are online looking for products and services that if they don’t find you there, they’ll find someone else.
Questions as Weapons
Too often, as business professionals, we use questions as weapons. We ask questions with an agenda. We’re not looking for answers. We’re not looking to learn.
What is Hype?
Lately I’ve noticed consumers of information are very “anti-hype.” I believe this has been caused by market fatigue (too many people making similar outlandish promises), but also because people have told them they should be anti-hype.
Benefits of Attending Conferences and Conventions
Professional conventions and conferences are a good platform to get trained, interact with people, and learn new ways of conducting businesses. Managers can greatly benefit by attending professional conventions and conferences.
Try the Forrest Gump Rule for Effective Networking
As someone who teaches the skills and strategies of effective F2F networking, I want you to handle your name with tender loving care and not just blurt it out when you introduce yourself to a conversational partner. Instead, teach the other person your name so they will actually remember it.
Why People Need to Talk to People
None of us ever has an original idea. Everything we know and think of ultimately comes from what we see, what we read, and what we hear. So what better way is there to get new ideas than to go out and engage with more people, more sources of information?
Use Social Media to Drive Traffic to Your Business’s Website
Social media is an ever-increasing facet of everyday business. Companies large (Starbucks) and small (your local car shop) are using social media to expand their exposure and reach a broad base of prospective consumers.
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