Sales and Marketing
3 of My Marketing Pet Peeves I Hope You Don’t Do
Every once in a while, I notice things that companies, organizations, and individuals do online that can erode their brands. These boo-boos are easily corrected, so I thought I’d share three of them with you in the hopes that you’ll avoid them.
Learn How to Establish a Sense of Urgency
In any business, when you can establish a sense of urgency, people will be more proactive in working with you. When you can establish a sense of urgency in others, it will pay off in increased sales.
Is Your Business Too Professional? Part 2
Last week we talked about ways to make your marketing more interesting by being less “professional.” Here are three actions you can take to be a little less professional, and a little more interesting and appealing to your customers.
5 Web Techniques to Grow Your Small Business
Small businesses have come a long way from the days of handing out pens or magnetic football schedules to keep a business in customers’ minds. The methodology of conducting business has irrevocably swung toward digital formats.
VIDEO: How to Use Social Media Efficiently
The time you spend working on your business is precious, and balancing your time spent on marketing efforts is key. So how much time should you spend on social media?
Use This Invention from 1870 to Build Relationships (and Links)
Yes, you guessed it. The phone. Picking up the phone to have a conversation is nothing new. People have been doing it for quite some time and, turns out, it still works! Email and social media platforms are great, but hearing someone’s voice adds character to a conversation.
Write Press Releases to Find Business
Many people send out a release on silly things and expect to get publicity. If you want your release to be picked up by legitimate media either online or off, then make sure you have some news that is unique, interesting, controversial or about a famous person.
8 Good Reasons Why You Should be Blogging
“Start a Blog.” It’s probably on your list of “shoulds” for your business. What’s holding you back? Now could be the time to start. Here are some good reasons why.
Is Your Business Too Professional? Part 1
The benefits of professionalism are well known: increased perception of respectability, authority, trust, and dependability. But is there a downside to professionalism? Is it possible to be too professional?
Pros and Cons of Infographics for Small Biz
Infographics provide eye-catching information for consumers since most people are visual learners. When handled appropriately they can drive immense traffic and even result in sales conversions.
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