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The 4 C’s of Social Media

Fifteen years ago when your marketing was all about the 4 P’s. Now, direct mail became email, off line turned to online, mobile came around the corner altogether, social changed the way how consumers are connected. It’s a different world out there when it comes to marketing. The 4 P’s have been transformed to the 4 C’s: Content, Conversation, Community, Connections.

If your target market includes Tech Buyers, then you’ll want to take a look at this infographic from for some key social media insights.
Content: 59% of technology professionals use social media to research technology purchases. Stay up to date on trending topics and share relevant information about new products, services and technologies.
Conversations: Contrary to the adage, “A little less talk and a lot more action,” keep the conversation going to get the most out of your social media efforts. Most IT professionals expect to hear back within a day or two, or sooner. Focus on quick responses, identify influencers and monitor strategic keywords.
Community: Create a community of peers and experts in the field. You’ll engage your audience by providing quality content rather than ads. Spotlight discussions instead of promotions.
Connections: Take a look at the type of content you are sharing, where the conversations are taking place, and prioritize the social media channels where your community spends their time. LinkedIn is popular among tech users; however, each channel is best suited toward different types of communication.
This article was originally published by DigiShopGirl
Published: October 4, 2013

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Katya Constantine

Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialed background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and multi-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing. She also contributes to several blogs and publications and readers worldwide regularly read her blog, DigiShopGirl Media Blog. Follow Katya on Twitter: @digishopgirl

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