Sales and Marketing

Why Mobile Apps Will Drive the Future of Marketing

Virtually every day, new evidence emerges of the consumer shift to mobile. Businesses can utilize specific-use mobile apps to enhance and/or simplify the customer experience with their brand.

SEO Checks to Tune Your Website: Part 1

The first four things listed below are checked by looking at the code that runs your website. Don’t worry, it isn’t hard and you don’t have to be a techie, you just need to be able to look for and recognize certain things.

The Bandwagon Effect: Join In!

Imitation is the sincerest form of flattery. In marketing the Bandwagon Effect indicates a tool where, merely by demonstrating your company’s popularity, other non-members join that following.

80% of Our Revenue Comes From…

Data is powerful. We’re all enamored with analytics and what they can tell us about our customers and our business. But data can also be very dangerous if we really don’t understand it.

I’ll Have a Whole Milk No-Foam Web Site (With Whipped Cream)

Think ahead about what you’ll want so that when you approach your web designer/developer/barista, you’re ready to order. Here’s a handy infographic to help remind you of what’s involved.

The Numbers Behind Face to Face Networking

Face to face socializing is a thing of the past. Or is it? Take a look at this infographic before you make up your mind.

5 Tips for Small Business Marketing in 2014

Whether you’re looking to boost your sales or broaden your audience, these five tips should help you achieve your goals in the New Year. These are The Mail’s top 5 tips for small business marketing in 2014.

How Your Small Business Can Transform a Reluctant Buyer

You can’t always turn a reluctant customer into a buyer. Your product simply isn’t going to be right for everyone. But I think it’s more important to understand the bigger picture and take an “organic” approach to turning the corner and closing the sale with a reluctant buyer, and it all starts with your self image.

3 Tips on How to Monetize Your Social Media Following

Over the last decade, and particularly in the last 5 years, the social media world and its influence has grown exponentially. For most businesses, this shift should be viewed as something entirely positive.

The Evolution of Public Relations

The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. Beyond the mechanics of how we communicate with audiences, the heart of good PR has been, and will be the same.

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