Sales and Marketing
3 Benefits of Merging Social with Your Small Business Marketing Strategy
The great thing about having a small business these days is that you can explore plenty of avenues to give your business a competitive edge and compete with the big players in your business domain.
How to Keep Your Business Blog from Becoming a Tabloid
What do Steve Guttenberg and Milli Vanilli have in common? If it were 1989, you might actually know what I’m talking about. Pop culture is what’s collectively popular among the masses.
Marketing Goes SoLoMo
As a general proposition, I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices have become highly relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.
3 Best Times to Work on Your Content Marketing
When are you most productive during the day? Are you a morning person or a night owl? Do you spring right our of bed without hitting the snooze button once? Or do you require 2+ cups of coffee to break out of your zombie-like stupor (like me)?
Best Practices When Using Yelp for Business
It’s well known that Yelp, as well as other social channels, can make or break your business all based on the opinion of your customers. However, also similar to other social mediums, communication between you and your consumer is easier than ever.
Customer Testimonials Best for Business-to-Business Marketing
Companies that market to other businesses have unique challenges. With employee turnover rates at some companies between 30-40%, decision makers to whom they market can change frequently. So, how can business-to-business (B2B) companies build trust and acquire new customers?
How to Win Government Contracts
Entrepreneur Lloyd Hawthorne launched his Bronx-based Golden Krust Caribbean Bakery in New York City in 1989. But his first really big break came in the 1990s, when he won contracts to supply food to the prison at New York’s Rikers Island and the New York City public school system.
The Mobile Site vs. Mobile App Debate: When You Really Need an App
Ten years ago, debates raged over whether or not small businesses needed websites. These days, an online presence is a given, and the heat is on to provide an intuitive mobile experience.
4 Reasons Your Link Building Isn’t Working
One of the most integral parts of any SEO campaign is a link-building strategy. If you have implemented a link building strategy but are yet to see any SEO benefits, these are some of the ways in which you might be going wrong.
Should You Be a Content Marketer?
Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all, you’re at least accidentally dabbling in content marketing.
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