Sales and Marketing
Small Business Podcasting 101
Podcasting is an inexpensive way to effectively reach and build your small business’s customer base. But maybe you’ve never recorded yourself before, and what would you even say? Should you go ahead and try anyway?
4 Basic Premises of Writing from My Fortune Cookie
A few months ago, one fortune cookie held my attention enough that it still sits on my desk today. And, it provides sound insight about writing. The point of writing is to convey a specific message or story clearly so the intended audience “gets it.”
A Champion Sales Team is Trained, Not Born
Champions don’t win due to luck. They win because they’re prepared and create opportunities. Start reverse engineering your winning strategy and developing your salespeople’s skills.
Are You Making These 3 Embarrassing Copywriting Mistakes?
You probably fall into one of two camps: If you’re in the first camp, you change the copy on your website a few times a month in an attempt to make it sound better. (Like I do!) If you’re in the second camp, you haven’t updated your website copy in so long, it’s practically fossilized.
Understanding the Customer
Depending on the industry and nature of your business, your target market can be categorized very narrowly toward a specific type of individual or generally as a wide scope of the general population.
Content Creation Without a Purpose: An Exercise in Futility
The best advice we could give you on content marketing is to create and share content that is relevant and that provides value to those who follow you.
5 Reasons a Social Media Presence is Important for a Small Business
Why should SMBs have a social media presence? As humans, it is engrained in our DNA to make personal and emotional connections. Social media offers companies an opportunity to humanize the brand by providing customers with a forum for personal interaction with the people behind the brand.
The Importance of Mobile Marketing for Your Business
Mobile is no longer the future of marketing, it’s the present. If your small business isn’t utilizing the many opportunities mobile provides, you’re more than missing out, you’re inadvertently setting yourself up to fail for the future.
Social Media Lead Generation
Think of social media as an engagement platform that allows you to interact not only with potential customers but existing ones as well. People go online for a variety of reasons when it comes to retail shopping.
How Do Our Customers Make Money?
At the core of everything we do as sales people, it’s about making money, that is producing revenue for our companies. But that’s not what drives our success as sales people.
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