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How to Target Millennials with Digital Marketing

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Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.

 
Digital Marketing
Infographics source: CMS Wire
 
Millennials engage with brands far more personally, thoroughly, and emotionally – and in very different ways – than have other generations.
 
How to talk to Millennials:
 
  • Offer chat for customer services and sales to millennials.
  • Be present on social media, networking sites, especially Facebook and Twitter.
  • Incorporate video into your social media channels and website/blog.
 
How do you target the Generation Y?
 

This article was originally published by The Mail
Published: April 3, 2014
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Murray Newlands

Murray founded The Mail in 2013, an angel-funded start up publication covering performance marketing and mobile marketing. Murray is also editor of www.moneymakerdiscussion.com and is best known for his video reporting. Murray is an advisor to a number of Bay Area startups. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011, being recognized by the US government as an alien of extraordinary ability.

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