How to Target Millennials with Digital Marketing
By: Murray Newlands
Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.
Infographics source: CMS Wire
Millennials engage with brands far more personally, thoroughly, and emotionally – and in very different ways – than have other generations.
How to talk to Millennials:
- Offer chat for customer services and sales to millennials.
- Be present on social media, networking sites, especially Facebook and Twitter.
- Incorporate video into your social media channels and website/blog.
How do you target the Generation Y?
This article was originally published by The Mail
Published: April 3, 2014
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