Sales and Marketing
Social Media is Key to Small Business Advertising
For small businesses, advertising generally isn’t optional — it can be vital for turning a fledgling independent business into an established, successful one. But as new advertising options emerge, it can be difficult to know…
12 Techniques To Make Cold Calling More Effective For Your Business
Running a business isn’t a walk in the park as there are plenty of things you should look after. Apart from implementing the best marketing strategy, you must also ensure that your products and services…
How to Increase Your Gift Card Sales Right Now
You’re likely to benefit from offering gift cards no matter what type of business you have or how small it may be. It’s a great way to boost your revenue since the market is projected…
How to Do Keyword Research for Social Media and Beyond
Trust me when I say this: Keywords are equally important for social media campaigns as they are for your SEO campaigns. In this post we are going to examine some tools that you can use…
What Deals Can You Get Shopping at Meijer?
Founded in 1934 by a Dutch immigrant named Hendrik Meijer, this supermarket certainly had humble beginnings. Considering that there are 259 stores across the US today, it’s not hard to see that the brand has…
How Should You Deal with Negative Online Reviews?
Online customer reviews make shopping and other experiences much easier on the part of the consumer. You can find in-depth reviews for anything you’re thinking about buying. Of course, you have to wade through fake…
How To Integrate Content Marketing With Inbound Sales
Ever miss the good old days when your business success hinged on the fine art of the cold call? No? Didn’t think so. Disruptive and annoying outbound marketing strategies have been largely superseded by the…
4 Powerful Branding Tactics to Attract More Customers
Your brand can move fast if you have the right budget and brand strategy. Because of this, we will discuss proven branding tactics that only work if you clearly understand how your brand impression impacts…
5 Great Ways Contractors Can Promote Their Business
No matter your target market or specialty, every contractor needs marketing to grow their business. While you may already be using some popular marketing techniques, expanding your marketing efforts and adopting new advertising tactics is…
How Can Millennial and Gen Z Businesses Market Their Brand Better?
Millennials and members of Generation Z have shown themselves as a force to be reckoned with. Often leading the charge on issues of social change, they find themselves featured frequently in the news for their…
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