Sales and Marketing
5 Great Ways Contractors Can Promote Their Business
No matter your target market or specialty, every contractor needs marketing to grow their business. While you may already be using some popular marketing techniques, expanding your marketing efforts and adopting new advertising tactics is…
How Can Millennial and Gen Z Businesses Market Their Brand Better?
Millennials and members of Generation Z have shown themselves as a force to be reckoned with. Often leading the charge on issues of social change, they find themselves featured frequently in the news for their…
How to Assume an “In-Demand” Mindset for Your Brand
Several years ago, it was trending in the marketing community that “busy” wasn’t a good brand. Entrepreneurs were being chastised for leading conversations and showcasing in their branding about the hectic pace of their lives…
How Smart Brands Increase Customer Retention Rates with Digital Transformation
It’s impossible to find brands that still run on the traditional system of operations. Every brand you find is either undergoing digital transformation or preparing to undergo digital transformation. In fact, a recent report by…
54% Of Buying Journeys Fail
This data point has persisted for at least 10 years. Perhaps, if updated, it would be even worse. But 54% of committed customer buying efforts end in no decision made. It should cause all of…
The Top 6 Video Marketing Trends in 2022
How many videos do you think a consumer sees in a day? People open social media and stream some reels, they might check out a feed from their favorite newscaster, and they watch a YouTube…
Key Marketing Automation Techniques for Conversion Rate Optimization
In this era of digitalization, conversion rate optimization or CRO is a top priority issue for those who conduct their business online. To reach a better CRO, marketers incorporate different techniques to tackle different issues…
5 Ways to Increase Sales Using Retail Digital Signage
Perhaps one of the most commonly discussed blog digital signage issues is how digital signs may be used to increase sales in a retail setting. There are plenty of uses for digital signs, but this…
How to Grow a Business on Instagram
According to niche research, almost three-fourths of Instagram users have bought something that appeared on their feed. Instagram has 700 million users, who are active daily. You do the math. The potential customer base is…
Selling Online? 10 Important Tips and Tricks to Make More Money from Your Online Store
Increasing your online sales is likely the primary goal of your business, whether you’re large or small. Fortunately, there are hundreds of ways you can make more selling online, many of which you can implement…
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