Sales and Marketing

Want to Reach High-Income Baby Boomers?

If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video.

Selling B2B in the Social Media Age

Online Marketing | Gary Vaynerchuk

I constantly hear that business-to-business (B2B) marketing doesn’t work on social; that social has no ROI for B2B. Over the last half-decade, I’ve found that couldn’t be more wrong.

Why Aren’t Customers Contacting Us?

Sales Activities | SmallBizClub

Your website may be your only point of contact from customers or it may be just one way they can reach out to you. However, if it is not effective, you may be losing out on sales and new customers.

The Shocking Truth About Most Small Businesses

Online Marketing | Jeff Bullas

There is no way to avoid it. Your online presence now defines you. It has become the essential extension of a business or personal brand. In 2014 there is no reason to not have your brand online no matter how small your business is!

Brand Strategically: How to Tell When Your Graphic Designer Doesn’t “Get” Branding

Marketing Plans | Ed Roach

A good percentage of graphic designers see branding or re-branding as nothing more than changing the logo and marketing materials—visual solution. The reasons SME’s have for needing branding typically have very little to do with visuals per se.

The Karate Kid Guide to Creating Compelling Business Case Studies

Advertising and Lead Generation | Danny Iny

I’m a child of the 80’s,which mean’s I’m a fan of soft rock, arcade games and cheesy action movies. And there’s none cheesier than The Karate Kid. Now imagine for a moment that, instead of a classic teen action flick, The Karate Kid was in fact a video case study for Mr. Miyagi’s school of karate.