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Why Reputation Management is Important for Small Business

Many small businesses think that reputation management isn’t important until something bad happens and the company gets negative press. However, the truth of the matter is that managing your reputation online is the way to prevent things from spiraling out of control if your company gets some bad press. Here are some additional reasons why reputation management is important for small businesses.

Word of Mouth

Many small businesses rely on word of mouth in order to get sales and find new customers. These days the majority of customers do a search online before choosing to do business with a company. This means that the positive information about your business must come up when someone researches your company online.

Therefore, you should manage your reputation to make sure that only this positive information is found. Reading negative reviews about your business online could result in the loss of customers for your business and the possibility of losing future sales from existing customers.

Plan Ahead

Monitoring your reputation online can help you to better respond to customers in case of disputes. Most reputation issues online stem from the company’s slow response to dealing with online complaints. The customers then feel that their needs aren’t being addressed and take to various sites to complain about their experiences. This can be very damaging to a company because in many cases, this information is never removed.

By keeping on top of what is being said about a company online, a company’s reputation can be monitored. This means that potential issues can be addressed quickly and resolved before they spiral out of control.

If your company needs assistance with managing your company’s online reputation, it is recommended that you seek out a professional. Reputation management companies are a great idea, especially if your company has suffered some reputation damage. These companies can use the latest SEO techniques to help restore your company’s reputation online.

This article was originally published by The Mail

Published: September 25, 2014

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Murray Newlands

Murray founded The Mail in 2013, an angel-funded start up publication covering performance marketing and mobile marketing. Murray is also editor of www.moneymakerdiscussion.com and is best known for his video reporting. Murray is an advisor to a number of Bay Area startups. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011, being recognized by the US government as an alien of extraordinary ability.

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