Sales and Marketing
The Inbound Marketer vs. the Outbound Marketer
To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads.
Take Your SEO to New Heights
Small business owners oftentimes find themselves at a disadvantage against larger sized companies. For starters, the bigger businesses typically have more spending power, money that can go towards advertising, marketing, hiring the best talent and so on.
How IBM Used Inbound Marketing to Thrive in the Digital Age
The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing.
SEO for Social Media
Most people think of SEO as only for getting traffic to their websites. However, SEO for social media is important as well. These days Google does consider social media as a part of the algorithm for determining the ranking of your website.
Use Video Whenever Possible
Each video, especially those on the front page of a site, must be compelling, to the point, and short. If you are selling a product, a one to two minute demo that is well edited will work wonders for viewer retention.
Social Media is a “Tricky” Channel for B2B Lead Generation
New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.
Is It Time to Forget Free Social Media Marketing?
When I joined Facebook and Twitter in 2008 the key attraction was that you could gain attention and market on social media for free. There was little social media advertising available and it was usually not an easy task and not self service.
5 Tools for Monitoring Your Brand Online
As Google battles to make SEO ever more complicated, and companies spend more and more time on social media each day trying to build “fans,” the real question is, “What techniques are actually producing results right now?”
Learning to Teach
I’ve been writing about “teaching our customers” these days. Too often, what I see of teaching is a more advanced form of a pitch.
How to Deal with Negative Nelly
Many parties have a Negative Nelly. There are a few easy things that you can incorporate into your show that will keep the Negative Nellies from ruining the party.
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