Sales and Marketing
4 Insights from the Web Design Trenches
As the world goes digital, brand websites are fast becoming the primary go-to source of information for prospects and consumers, supporting – and in some cases replacing – many key business functions of their bricks-and-mortar counterparts.
10 Tips to Generate Leads on Social Media
Did you know that about 80% of business transactions start online? How can you generate those types of business leads for your company? Easy. Social media.
Advertorials in the Age of Content Marketing and Promotion
Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences.
Keep in Tune with Your Customers over the Holidays
For most people, the holidays are a busy time filled with family, parties, and travel. Business people are often faced with a dilemma: Enjoy some time off and lose business, or work through the holidays and cheat your family?
Why Now is the Perfect Time to Start B2B Marketing on LinkedIn
If you’re a B2B marketer, you’re probably already on LinkedIn. With 313 million active members (more than Pinterest and Instagram combined) and 173 thousand new members signing up every day, LinkedIn is the best social network for B2B connections
Holiday Retail 2014: Anytime. Everywhere.
Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one thing is clear: despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
Teaching Our Customers to Sell
“Selling,” internally, is critical to people getting things done and moving their initiatives, strategies, programs forward. Within organizations, there’s always selling going between people and groups, but people don’t tend to think of it that way.
Generating Leads and Referrals on LinkedIn
LinkedIn is a great tool for career building; it has virtually replaced the business card and has become the new way to network for individuals and their businesses.
Big Data Delivers Customized Experiences or It’s Just Noise
If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Suffice it to say, we are leaving quite a trail.
Adjusting Your Marketing Focus
When you started your business, you entered the marketplace ready to solve a specific problem. It’s the whole point of any business, really — to help people by providing a solution to a someone’s problem.
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