Sales and Marketing
Is LinkedIn Your Best Networking Tool?
Networking is key to running a small business. You want your name and your company out there for others to find and use. Social media is a great way to do this, and one of the best tools is LinkedIn.
PC Users Click More Email Than Mobile
With so much attention paid to mobile marketing, it’s interesting that PC users click more email links than tablet and mobile device users. So says a recent study by MailChimp.
SEO Marketing Strategies: Inside a Digital Agency with Patrick Stox
Let’s talk SEO. Patrick Stox, SEO Project Supervisor at Thee Design Studios in Raleigh, North Carolina joins me to discuss SEO marketing strategies and what goes on at a digital agency.
5 Creative Ways to Repurpose Old Content
Repurposing content is not the equivalent of microwaving your leftovers that had been sitting in the fridge for ages. Rather, repurposing content effectively, equates more to creating a sort of awesome Poutine with your old ingredients to create a whole new entire dish.
3 Tips to Say Thank You to Your Small Business Customers
Small Business Saturday might be over, but the shopping season has just begun. So what’s a great, low cost way to say “thank you” to your best customers?
LinkedIn & Facebook: Which to Use for Your Small Business
In the world of professional networking, the internet has become the “virtual rolodex” for business people.
7 Incredible Marketing Translation Gaffes
If the biggest companies in the world can make mistakes localizing their products so can you. But you don’t have to. What can your small business learn from these global mistakes?
Fill Out Your Holiday Sales Report Card
In the spirit of “there’s nothing new under the sun” and don’t try to “reinvent the wheel,” let’s look at what merchants, on average, did to boost sales over the holiday buying season. Consider this a report card against which you can judge your efforts this year and then use it to plan for other major shopping seasons.
4 Creative Ways to Make Customers Come to You
How can you raise your company’s brand awareness, increase sales, and reduce business risks, all in one fell swoop? Think outside the box to scale your distribution channels. Instead of finding ways to get more customers to come to you, figure out how to get your products or services to reach more customers.
Digital Advertising’s Biggest Demon
Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before.
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